GENESIS title sponsor of premier PGA Tour event- Genesis Open

GENESIS title sponsor of premier PGA Tour event- Genesis Open

11.02.2019: • Tournament to take place Feb. 11-17, 2019 at The Riviera Country Club • Broadcast nationally on C

•    Tournament to take place Feb. 11-17, 2019 at The Riviera Country Club

•    Broadcast nationally on CBS and the Golf Channel Feb. 14-17, 2019


Luxury automotive brand Genesis is partnering with the PGA TOUR, TGR Live and TGR Foundation for the third year in a row to provide a premium experience for golf fans and guests at the Genesis Open.

Held February 11-17, 2019 at one of the most iconic golf courses in the world, The Riviera Country Club, the Genesis Open will host one of the strongest fields of world-class PGA TOUR golfers in recent years.

Reigning 2018 champion Bubba Watson will make his return to defend his title along with other top players that include Dustin Johnson, Justin Thomas, Bryson DeChambeau and tournament host Tiger Woods.

Watson’s win in 2018 marked his third at the prestigious Riviera Country Club, following wins in 2014 and 2016. He is only the second golfer to be a three-time winner of the tournament at Riviera, sharing honors with Lloyd Mangrum, who took home the trophy in 1949, 1951 and 1953.

“We at Genesis couldn’t be more thrilled to be back at one of the preeminent events on the PGA TOUR for a third year in a row,” said Erwin Raphael, Chief Operating Officer, Genesis Motor America.

“For nearly a century, The Riviera Country Club has given both legends and rising stars the opportunity to represent the highest standard of performance, a value shared by the Genesis brand as we continue to reshape the definition of luxury. We look forward to celebrating these champions who were Born to Rise and to sharing a premium experience with guests.”

Guests of the Genesis Open can enjoy numerous activities and public spaces that honor the game of golf while showcasing the Genesis line of award-winning luxury vehicles:

The 2019 Genesis G70 was recently named the 2019 North American Car of the YearTM, one of numerous prestigious awards given to the G70 to-date. Genesis is the youngest brand to earn the North American Car of the YearTM award.

The Genesis Lounge

Located in the heart of Riviera, the Genesis Lounge at Hole 14 is a first-class fan lounge open to all guests. With soft seating and unobstructed views from tee to green, the Genesis Lounge is the perfect mix of comfort, luxury, and captivating moments of tournament play.

Genesis Social Studio

Also located at Hole 14 at the Genesis Lounge and new this year, Genesis will create a versatile space at the back of the lounge where various experiences and live tapings of social and digital content will take place throughout the week. The new interactive space gives guests a unique chance to see some of their favorite online personalities and influencers in action.

Genesis Performance Lab

Fans can learn to putt like the pros at Hole 14’s Genesis Performance Lab. After having their putting stroke captured in front of a TrackMan golf simulator, participants will receive a one-on-one coaching session with a PGA pro based on analysis of the data.

Mobile Charging Stations and Wi-Fi

To keep fans connected in real-time, Genesis will provide complimentary mobile charging stations in public hospitality areas and free sponsored Wi-Fi throughout the course.

Genesis Courtesy Valets

To bring the benefits of the Genesis Service Valet Experience from city streets to the back nine, the brand will offer golf cart shuttles between the course entrance and the Genesis Lounge at Hole 14.

Instagram Photo Ops

Genesis will partner with the tournament to provide guests with opportunities for engaging and eye-catching photos they can share on their personal social media channels.

Showcase of Luxury Sedans

2019 Genesis luxury sedans will be displayed throughout the property, including the flagship G90, G80 and the G70, recently named 2019 North American Car of the YearTM. Display locations include the Genesis Entrance Pavilion, the Genesis Lounge at Holes 14 and 16, the Genesis Skybox and the Winner’s Display (at the base of Hole 1 tee).

Shuttle Service

Genesis knows that sometimes guests need a lift, so custom Genesis-wrapped shuttles will provide service for the following locations at Riviera:

•    Main entrance concierge tent to Genesis Lounge

•    Uber Lot at Paul Revere Middle School to Main Entrance

Genesis Celebrates the Sport of Golf and Its Champions

The Genesis Open further underscores Genesis’ commitment to a sport that rewards individuality and embraces challenge. Genesis was also the official vehicle of the Farmers Insurance Open. As part of these sponsorships, PGA TOUR players will drive Genesis vehicles in two of the first seven PGA TOUR events in 2019.

The PGA TOUR pros competing in the 2019 Genesis Open will have a chance to win not only the tournament but also a bold expression of performance and luxury. The player with the first hole-in-one in each competition round on Holes 14 and 16 will win a 2019 Genesis G70, as well as one for their caddie. In addition, the winner of the 2019 Genesis Open will receive an all-new 2019 Genesis G70.

The TGR Foundation continues as the primary charitable beneficiary of the Genesis Open, with proceeds from the event going to support the foundation’s college-access programs in Southern California. Through its award-winning STEM curricula, college-access programs, digital platforms and educator professional development, the TGR Foundation offers underrepresented students the resources and support needed to thrive in school and beyond.

Genesis is also taking its commitment to supporting the Los Angeles community off the golf course and into the local environment. On the Monday following the tournament, Genesis will host a beach clean-up at Santa Monica State Beach from 10:00 am to 2:00 pm, as part of the company’s dedication to environmental sustainability.

This prestigious golf tournament in the country’s second largest market will be broadcast nationally on CBS and the Golf Channel from February 14 – 17, 2019. Follow the tournament on Facebook, Twitter and Instagram to get updates and a behind-the-scenes look at the tournament action.

Genesis Motor America - also photo


11.02.2019 / MaP

More News

Pro1golf fait passer le golf à l’ère digitale en Belgique
Pro1Golf est le premier centre de golf en Belgique à s’équiper de la nouvelle technologie TopTracer. A la frontière entre le physique et le digital, TopTracer permet de jouer sur les parcours du monde entier avec un réalisme impressionnant.   more >>
Mercedes-Benz showcases the future of electromobility at The 147TH Open
Involvement in the Game of Golf: The 147TH Open, is intensifying their commitment to the subject of electromobility. Together with The R&A, the host of The Open, the focus will be on the subject of sustainability. With the Concept EQ, Mercedes-Benz shows what the future of electric mobility can look like: sporty, elegant, intelligent and sustainable. more >>
Denmark Comes Back to Win Boys Division of 2018 TOYOTA Junior Golf World Cup
Denmark (-23) shot a 10-under 203 to come from seven strokes back and win the Boys Division of the 2018 TOYOTA Junior Golf World Cup Supported by JAL in Toyota City, Aichi-Prefecture, Japan.   more >>
BMW PGA Championship: Molinari cruises to victory as McIlroy’s challenge stalls on West
    Italian completes bogey-free round to claim €1 million first prize.    McIlroy fails to capitalise on blistering start to flagship tournament.    111,112 golf fans witness supreme exhibition of golf throughout the week.  more >>
Abu Dhabi Invitational 2018 Set to Get Underway
Abu Dhabi Invitational 2018 begins this weekend, as celebrities from the world of sport and entertainment compete in the showpiece event. Hosted at the world-famous Yas Links Gold Course, in the shadows of the Abu Dhabi Formula One Track, the event will see a Profes more >>
Between asphalt and grass – Golf pro Hanson and Porsche driver Pilet
Porsche European Open 2017Two top athletes learn from each other: Porsche works driver Patrick Pilet and golf pro Peter Hanson met up for a special kind of exchange ahead of the Porsche European Open that teed off outside Hamburg today. more >>
Show event on the Hamburg Reeperbahn opens Porsche European Open 2017
Team USA win the Porsche European Team Challenge: Patrick Reed and his fellow countryman Jimmy Walker got the first win in the run-up to the Porsche European Open on Tuesday evening. In front of countless delighted golf fans, the two Americans won more >>
UGolf continues its international drive - to Thailand
The leading golf-course operator in France announces the signing of a partnership with the Royal Chiang-Mai Golf Resort in Thailand.UGolf, the leading French golf course company, a subsidiary of Groupe more >>
Kaiser Chiefs to bring curtain down on BMW PGA Championship
•    Indie pop superstars set to headline BMW Show Stage on Sunday•    Special Twilight Ticket offer available for fans•    Several ticketing and hospitality packages are now on sale   more >>
Porsche extends title sponsorship
Sports car manufacturer to continue involvement in professional golfphoto caption: Porsche European Open 2017 come to Hamburg: Oliver Eidam (Porsche AG), Keith Waters (European Tour), Tournament Director Dominik Senn (4sports) and Hamburg's Sports Sena more >>
Tom Kristensen at World Final of the Audi quattro Cup
Tom Kristensen visited the finals of the world’s largest amateur tournament series in golf. From October 6–10, the best 56 teams from the 750 previous tournaments met for the World Final of the Audi quattro Cup in more >>
Audi quattro Cup 2016: Victory for Germany and the United States in world finale
Competition among amateur golfers from 51 nations      Teams from Germany and the United States win out in Barcelona      Valuable tips from PGA professionals The world&r more >>
MercedesTrophy World Final 2016 in Stuttgart
Golfers from all over the world will meet in StuttgartAmateur golf in a class of it own and an international flair are expected in Stuttgart at this year's MercedesTrophy World Final, when 32 teams from five continents will come togeth more >>
Dramatic show down at the Porsche European Open 2016
Alexander Levy wins in the play-offAlexander Levy won the second edition of the Porsche European Open in Bad Griesbach on Sunday. It took a play-off before the 26-year old wrapped up the win against the nine years older more >>
Interview with Oliver Eidam on the development of the Porsche European Open
“We are heading for a new record attendance”At the halfway point of the second Porsche European Open, Oliver Eidam, Head of Brand Partnerships and Sponsoring Porsche AG, looks back on the tournament week so far and dis more >>
Ahead of the start of the Porsche European Open
Fun aplenty on the Porsche Driving ExperienceTop pros experience how it feels to be a racing driver: Before the 156 golfers head to the first tee for the opening round of the Porsche European Open, which boasts a prize purse of two more >>
Tom Kristensen with Danish crown prince at golf tournament
Le Mans record winner Tom Kristensen was delighted about receiving an invitation to the European Tour with royal participation. The former professional racing driver competed in the Pro-Am class in the golf event ‘made in Denmark’ with t more >>
Tom Kristensen at British Senior Open golf tournament
Le Mans record winner Tom Kristensen was a guest at the British Senior Open golf tournament in the UK. In Sunningdale southwest of London, he participated in the ProAm competition before the Major tournament alongside the Swedish golf pro Jesper Parnevik. Th more >>
Top-level golf: Porsche to become title sponsor of the European Open
Sports car maker supports new edition of a European Tour classic in Bad GriesbachDr. Ing. h.c. F. Porsche AG is extending its sponsoring activities in the world of international top-level sport. With the revi more >>
BMW announces Aroniminik Golf Club to host 2018 BMW Championship
BMW announced today that the 2018 BMW Championship will be held at Aronimink Golf Club in Newtown Square, Pennsylvania. Conducted by the Western Golf Association, the BMW Championship is the penultimate event in the PGA TOUR FedExCup Playoffs and boasts a field of the TOUR’s top 70 players vying to earn one of 30 spots in the season-ending TOUR Cham more >>
BMW Masters Shanghai: Kick-off for the opening tournament of the Final Series.
With the first shots of the week the preparations for the start of the 2014 BMW Masters in Shanghai (28th October to 2nd November) reached their final phase. On Tuesday, Jamie Donaldson (Wales) and Thomas Björn (Denmark), both member more >>
BMW Masters: Spanish fiesta in Shanghai.
Gonzalo Fernández-Castaño winner of the BMW Masters 2013The winner of the 2013 BMW Masters is Spain’s Gonzalo Fernández-Castaño. The man from Madrid carded a final round of 68 (-4) to triumph at more >>
BMW Masters Shanghai The Guthrie show goes on.
photo caption:  Shanghai, BMW Masters 2013, 25 october 2013, round 02, Luke Guthrie Luke Guthrie remains the man to catch in Shanghai. The 23-year-old produced a seemingly nerveless display to end day more >>
BMW Masters: “Stars and Stripes” in Shanghai
photo caption: Shanghai, BMW Masters 2013, 24 october 2013, round 01, Luke Guthrie Blustery start in Shanghai: the 78-strong field took to the course at Lake Malaren Golf Club, on the outskirts of the Chinese metropolis, more >>
BMW Masters: Kick-Off European Tour Final Series
- US-Tour Champion Henrik Stenson continues his assault on the “Race to Dubai” in Shanghai. - After many ups and downs, the Swede is back on top of his game.   photo caption:Henrik Stenson, professional more >>
Team South Africa wins the MercedesTrophy World Final 2013
    South Africa wins with a total of points of 189 against the team from United Kingdom with also 189 points in Sudden Death, third place goes to Mexico with 188 points    33 national teams from all over more >>
BMW Masters: Showdown of the stars in Shanghai.
Preparations for the 2013 BMW Masters enter the finishing straight – BMW steps up its promotion of golf in China.The countdown to the 2013 BMW Masters is on: a press conference at the BMW Experience Centre in Shanghai (China) heralded th more >>
11. DTM Golfcup der IKmedia GmbH
Tradition, Kommunikation und Innovation auf dem Greenphoto Organisator des DTM Golfcups Oliver Schielein, IKmedia GmbH und Martin Bader, Vorstand Sport und Öffentlichkeitsarbeit beim 1. FC Nürnberg more >>
BMW PGA Championship: Record final day attendance as Matteo Manassero is crowned the youngest ever winner
... of the BMW PGA Championship.The BMW PGA Championship firmly established itself as one of the top Blue Riband events of the British summer this weekend, attracting a record final day crowd during one of the busiest sporting weekends of the year. 26,412 attended the Sunday of The European Tour’s flagship event at Wentworth Club, Surre more >>
Indonesia hosts qualifying round of BMW Golf Cup International 2013
More than 120 players participated in the Indonesian qualifying round of the BMW Golf Cup International 2013 at Royale Jakarta Golf Club today. It is the third time qualification has been held in Indonesia for the largest inte more >>
BMW Golf Cup International Weltfinale in Südafrika
- Gary Player trifft die besten 138 Amateure aus 48 Nationen in Südafrika. Entscheidung zur weltweit größten Turnierserie für Hobbygolfer vom 4. bis 9. März im Fancourt Golf Resort. Golf-Legende Gary Player und BMW Vorstand Dr. Ian Robertson überreichen die Preise.138 Hobby-Golfer au more >>
Golfsaison-Auftakt in Abu Dhabi: Martin Kaymer startet in seine längste und härteste Saison
BMW Markenbotschafter geht optimistisch ins Golf-Jahr 2013.   BMW xDrive Mountain Challange. Kaymer vs. Spengler (12/2012).In zwei Tagen geht es endlich wieder los. BMW Markenbotschafter Martin Kaymer blickt voller Vo more >>
Audi quattro Cup: Weltfinale ist entschieden
Teams aus Australien und Südafrika gewinnen in Western Cape   Weltfinale als Schlusspunkt nach über 800 Qualifikationsturnieren   Skistar Didier Cuche als Ehrengast in Südafrika more >>
Sieger des Volkswagen Masters 2012 geehrt
    99 Amateurgolfer beim Jubiläumsfinale am Start     Erstklassige Leistungen der TurniersiegerAus dem gesamten Bundesgebiet waren am zurückliegenden Wochenende 99 Finalisten in den Sporting Club Berlin gereist, um beim Abschlussturnier der Volkswagen Masters 2012 dabei zu sein. Der a more >>
Mercedes-Benz is the Official Vehicle of The PGA of America
The 2012 Ryder Cup is under a good star    Hole-in-one for spectators: first prize is a Mercedes-Benz GLK 350    PGA Performance Center presen more >>
Team East Asia wins the MercedesTrophy World Final 2012
33 amateur teams from all over the world teed off in Stuttgart:       East Asia with a total of 195 points was the winner, followed by the United Kingdom with 193 points and the Net more >>
Audi quattro Cup: Sieger reisen nach Südafrika
Premiere: Deutschlandfinale der Golfer erstmals vor den Toren Berlins   130 deutsche Qualifikationsturniere auf dem Weg zum Showdown Die Teilnehmer des Weltfinales des Audi quattro Cup in Südafrika stehen fest. Mit einem s more >>
Mercedes-Benz and The Open Championship, Two Classics
    Mercedes-Benz Benz in its second year as Patron of The Open Championship    Communication focus on the new Mercedes-Benz CLS 63 AMG Shooting BrakeCLS Shooting Brake & CLS 63 AMG Shooting Brake at the World's Oldest Golf Tournament more >>
Audi neuer Partner der Schüco Open 2012
Einladungsturnier am 28. und 29. Juli auf Gut Kaden bei Hamburg   35 Shuttle-Fahrzeuge und Audi R8 Spyder als „Hole-in-one“-Preis Audi ergänzt sein umfangreiches Programm im Golfsport um ein hochklassiges Engagement: Der Ingolstädter Autobauer wird Partner der Schüco Open, die in diesem Jahr am 28. und 29. Juli more >>
2001-2023 copyright