Yamaha-powered White Shark for the next-level of recreational adventure

Yamaha-powered White Shark for the next-level of recreational adventure

24.03.2021: Yamaha Motor Europe’s latest boat partner collaboration guarantees that from now until 2026, all White Shark boats distributed in Europe will be fitted exclusively with a single or twin rig of Yamaha outboard engines.


Yamaha Motor Europe’s latest boat partner collaboration guarantees that from now until 2026, all White Shark boats distributed in Europe will be fitted exclusively with a single or twin rig of Yamaha outboard engines.



French builder, White Shark, burst onto the European scene in the early 1990s with a range of powerboats based on some of the most iconic luxury American Powerboats on the market. They developed a reputation as premium sea going craft ideal for day boating, fishing and family recreation, as well as for robust offshore commercial applications – and when premium Cannes-based importer, French Boat Market, took ownership of the brand in 2020, they did so with a very explicit intention: “To innovate in the pursuit of an exceptional boating experience.”



Yamaha is convinced that, with its tried-and-tested boat building formula and its established European fan base, White Shark is a seamless fit for its official, customer centric boat partner fleet which offers something for every type of boat owner. As a practical but luxurious fishing-style craft, combining Mediterranean finesse with an offshore hull that excels in the challenging waters of northern Europe, White Shark’s appeal is almost universal. But with Yamaha on board, its multi-faceted fleet is set to become more versatile than ever.



Fabrice Lacoume, Marine Director of Yamaha Motor Europe explains
‘‘We are very excited to begin this long term agreement with White Shark. Our company mission as Yamaha Motor is giving our customers experiences of exceptional value thanks to the state-of-the-art quality and performance of our products. The customer-centric innovations available in the Yamaha Outboard range, combined with the DNA of the iconic brand White Shark and the significant range of boats is sure to deliver this experience to boat owners who are in search of a more refined adventure.‘



Whether the customer needs quick-response agility, user-friendly cruising, premium performance or class-leading refinement, the award-winning outboards of Yamaha’s "High Power" and "Premium" product lines will ensure each of the nine White Shark models performs at its very best. And by improving the calibre, reliability and usability of each boat in the range, Yamaha’s involvement will empower each new White Shark customer with the confidence to explore that bit more and to take their adventure that little bit further.
The iconic Multi-aspect powerboat packages



White Shark’s fleet, which features Centre Console (CC) and Sports Cabin (SC) craft from 21 to 30 feet in length, is divided into two key product lines. The White Shark Origin range is the purist’s version of the legendary White Shark craft that customers have come to know and love over the course of nearly 30 years.




The new Evo range, which leverages the expertise of renowned naval architect, Jean-Jacques Coste, features the same exaggerated bow flare for which White Shark’s offshore hulls are justly famous, but takes the beam even further forward for extra recreational flexibility. The Evo line currently comprises just two boats – the 240 CC and 240 SC – but it will be extended with both larger and smaller models in the coming seasons.



While White Shark anticipates that Yamaha’s V6 models from 300hp to 225hp will account for 80 per cent of all outboards fitted to White Shark transoms, the new alliance will involve at least ten key models in the Yamaha line-up, from the industry-defining XTO 425hp V8 to the lightweight four-cylinder 115hp. And with Yamaha’s Helm Master EX (HMEX) system now available on single rig engines from 150hp, that will bring White Shark customers the chance to enjoy premium technologies like stress-free joystick control on every boat in the fleet.



Having filtered through from Yamaha’s flagship XTO 425hp V8, the ergonomic sophistication of the new HMEX joystick means smoother shifting and more intuitive operation in tightly packed marinas. Whether at speed or at a standstill, it also promises optimised control through fine-tuning of the autopilot facility and easy positioning adjustments within SetPoint.



Yamaha’s latest technologies will also help White Shark customers maximise space on compact, single-rig powerboats like the 210, 230 and 250. With Digital Electric Steering (DES) available on all of Yamaha’s Digital Electronic Control outboards, the aft part of the cockpit can now be tidied up through the removal of the various hoses and steering pumps associated with hydraulic steering systems. The addition of a new flush side-mount control option means that owners will also be able to enjoy a more rewarding use of space at the helm, as well as the transom.



Mr Lionel Vergnes, White Shark CEO & Founder, said: “
We’ve chosen to partner with Yamaha because of their unwavering commitment to the things that really matter. Just as our boats are underpinned by tough, trustworthy hulls that inspire comfort and confidence, so the engineering innovation of Yamaha’s outboards is designed to make boating more intuitive, more reliable and more fun.



I have no doubt that, with Yamaha on board, we will be able to lay the foundation for a more complete and compelling White Shark experience than ever before.”







Collaborative design solutions for a better ownership experience




Designed and built for the exposed Atlantic waters of France’s northwest, the proven toughness of White Shark boats has already seen them forge a stellar reputation throughout Europe as reliable offshore companions for day boaters, cruisers and all-weather fishermen.



But in addition to optimising the performance, reliability and usability of White Shark’s current fleet, the new partnership provides White Shark access to a wealth of expertise and experience within Yamaha when rigging, testing and developing vessels.



As Mr Vergnes is keen to stress, the implications of that are very exciting for the customer: “Our association with Yamaha will have major benefits in terms of matching the power, transom weight, prop choice and interface options to the boat and its intended application. But the fact that we also now have access to the expertise of the Yamaha team for ongoing product development means that we can look forward to a very positive evolution of the White Shark ownership experience, at every size bracket, from our existing 21-foot day boat to our future 38-foot flagship.”



The partnership delivers the customer a finished package that is not merely the conjoining of a stock boat and an off-the-shelf engine, but a fully resolved product that marries the expertise of each company in every element of the design, build and rigging. This collaboration in the very highest level of design and development collaboration between the two ambitious brands, empowers the customer to truly embrace the adventure.





- Yamaha also photos
 

Permanent-URL: http://www.automobilsport.com/yamaha-white-shark-next-level-adventure---220796.html

24.03.2021 / MaP

More News

Yamaha Motor brings new premium style options to the iconic High Power 200hp and 150hp marine engines
24.03.2021
For over six decades, Yamaha Motor has built a solid heritage in marine innovation and engineering.Yamaha began the design and manufacture of Marine Outboard Engines over 60 years ago, with the first P7 being introduced in 1960. Yamaha Motor has come a lon more >>
Yamaha and Invictus Yacht join forces establishing a new standard in luxury performance
15.02.2021
The power and performance of a trusted brand of excellence and the new platinum standard of sleek Italian yacht design meet as Yamaha and Invictus Yacht forge a new European partnership.Yamaha Revs Your HeartYamaha more >>
Luna Rossa Prada Pirelli Team skipper targets PRADA Cup final sailing victory
09.02.2021
Jimmy Spithill might have lost out to Sir Ben Ainslie and the INEOS TEAM UK crew in the PRADA Cup round-robin stage down in New Zealand, however the Luna Rossa Prada Pirelli Team skipper believes that his crew's semi-final form can propel them to victory in the final. more >>
Seahorses: An exhibition of the power of Alfa Romeo on water
27.10.2020
    New exhibition at the Museum in Arese recounts a less known, yet highly successful, chapter in the history of Alfa Romeo       Rare boats powered by Alfa Romeo engines, which have won dozens of more >>
Adriano de Souza to retire in 2021 - "I want to celebrate these past 15 years"
17.09.2020
Brazilian to finish WSL Championship Tour surf career with 2015 title. 2015 WSL Championship Tour champion Adriano de Souza has decided to compete for just one more season at the elite surfing level in 2021 and say goodbye to the friends he has made. more >>
The first "powered by FPT" Marina established in Porto Rotondo Turin
14.07.2020
The partnership between FPT Industrial and the Fishing Division of the Porto Rotondo Yacht Club, in Sardinia, was officially inaugurated on July 9, 2020. The event was commemorated with the installation of a permanent plaque next to the main entrance of the clubhouse. more >>
Automobili Lamborghini and The Italian Sea Group unveil the motor yacht ‘Tecnomar for Lamborghini 63’
30.06.2020
Automobili Lamborghini and The Italian Sea Group present the worldwide premiere of ‘Tecnomar for Lamborghini 63’, the Tecnomar fleet’s new motor yacht available in a limited edition in reference to Lamborghini’s 1963 foundation. more >>
Olympian Santiago Lange on what he’s learned from isolation at sea
09.04.2020
I’m used to being alone, but isolation comes in different forms. By Santiago Lange     How Argentine sailor keeps riding the waves both mentally and physically. more >>
BMW is Official Automotive Partner at the 36th America’s Cup.
28.02.2020
New York Yacht Club Challenger „American Magic“ to be supported by BMW.New York Yacht Club American Magic, a Challenger for the 36th America’s Cup, announced BMW of North America as an official partner. BMW will be the exclusive more >>
Black Swan, the first 100% electric passenger boat fitted with second life batteries comes to Paris
05.11.2019
Today, Seine Alliance unveils the Black Swan, the first electric boat specifically designed for private or business cruises on the Seine to be fitted with second life batteries. The aim of Seine Alliance and its partners - Groupe Renault and Green-Vision - is to be able to demonstrate the effectiveness of a model based on the principle of the circular economy, in order to reproduce it and more >>
America's Cup winner Jimmy Spithill opens up on injury, age and Kiwi rivalry.
01.10.2019
Spithill ready for 2021 challengeTwo-time America's Cup winner Jimmy Spithill is fighting fit at 40 and ready for another assault on the iconic 'Auld Mug' trophy.The Australian is relishing the opportunity to once again more >>
Lexus premieres new luxury yacht
19.09.2019
- New Embodiment of Lexus's commitment to deliver innovative amazing experience    Expressing the Lexus design language anew in the form of a 65‑foot yacht    Exceptional performance and quietness be more >>
Boating -Yamaha presents its inspiring Electric Drive range
19.09.2019
... designed to combine the joy of boating with environmental friendliness.Ranging from its freshwater series to a new saltwater model, the brand new Electric Drive line-up of Yamaha is both easy to handle and comfortable to use: it more >>
Red Bull Sailing Team clinch second GC32 podium in row at Lake Garda
16.09.2019
Team sets regatta speed record to stay third overall ahead of last round.Red Bull Sailing Team secured their second 2019 GC32 Racing Tour podium in a row on Lake Garda with a great regatta performance to strengthen their grip on third place ove more >>
FPT Industrial promotes powerboat racing with the new "FPT Allblack Trophy"
11.09.2019
FPT Industrial arrives in Cannes with a full set of exciting new developments. Amidst the always fascinating setting of France´s Cote d´Azur, the Brand displayed its marine engine line-up, new integrated marine control system Red Horizon, as well as a special initiative for the world of racing: the FPT AllBlack Racing Challenge Trophy. more >>
FPT Industrial presents Red Horizon, a premium integrated marine control system designed for new adventures
11.09.2019
Consolidating technology, performance, power and style, FPT Industrial takes the occasion of the Cannes Yachting Festival to introduce its integrated marine control system, showcased at its booth (Palais  053). Providing customers with a set of premium features, Red Horizon is ready to set off for new adventures. more >>
FPT Industrial shows top engines selection at the Cannes Yachting Festival 2019
11.09.2019
From September 10th to 15th, the Bay of Cannes will receive more than 50,000 people for the 42nd edition of the Cannes Yachting Festival. French and international visitors will have the chance to see FPT Industrial latest marine engines for commercial and pleasure applications. more >>
FPT Industrial and Toiletpaper by Maurizio Cattelan and Pierpaolo Ferrari together to celebrate sea, performance and design
11.09.2019
A girl surfing aboard an engine as though she were riding a wave, looking out at the horizon: this is one of the various images developed by creative hub Toiletpaper formed by the artist Maurizio Cattelan and photographer Pierpaolo Ferrari created to interpret and represent the FPT Industrial C16 1000 marine engine. more >>
Kai Lenny interview: My focus is winning Big Wave world title
07.08.2019
Hawaiian watersport star the youngest person to enter Surfers' Hall of Fame. Hawaiian star Kai Lenny received another accolade in his glittering career when he became the youngest person ever to enter the Surfers' Hall of Fame, aged just 26. more >>
Red Bull Sailing fifth after wild GC32 Racing Tour debut
27.05.2019
Boat-to-boat contact for Hagara and Steinacher in series’ strongest ever fleet. Winds, rain and boat-to-boat contact welcomed Red Bull Sailing into its first season in the GC32 Racing Tour in Villasimius, Italy. The strongest opening-regatt more >>
The 11th boat from Mercedes-AMG and Cigarette Racing sets new benchmarks through extensive use of carbon-fibre
14.02.2019
Driving Performance on land and on water: Stronger and lighter: Today Mercedes-AMG and Cigarette Racing presented the "41’ AMG Carbon Edition" at the Miami International Boat Show. As the eleventh jointly developed boat in this lon more >>
Red Bull Sailing Team end Extreme Sailing Series season with Mexico second
03.12.2018
-Austrian outfit impressive behind 2018 Extreme Sailing Series champions Alinghi.Red Bull Sailing Team finished up a mixed 2018 Extreme Sailing Series season on a high with a slick second place in Los Cabos as Swiss team Alinghi wrapped up more >>
Kiwis bank second Red Bull Foiling Generation title in sunny Florida.
12.11.2018
New Zealand excel in perfect conditions for Miami win Isaac McHardie and William McKenzie combined to hand New Zealand their second Red Bull Foiling Generation World Final win in perfect Miami conditions. Here is a more >>
Red Bull Foiling Generation line-up set for World Final in Miami
05.11.2018
 American duo seal last Florida regatta berth for elite youth sailing event. Ian MacDiarmid and Nicolas Muller fought off a strong US national field to claim the last regatta berth for the Red Bull Foiling Generation World Final in more >>
Toyota: Sailing into the future with Energy Observer
29.06.2018
    Toyota Motor Europe to sponsor Energy Observer, the first hydrogen vessel around the world    After a successful partnership in France in 2017, Toyota extends its support to Energy Observer on the next step of their global voyage more >>
Jaguar Vector Racing Break Maritime Electric World Record
15.06.2018
LEX1681 - Jaguar Vector Racing Break Maritime Electric World Record    New world and national records of 88.61mph set by Jaguar Vector Racing V20E.    Breaking previous electric best of 76.8mph set more >>
Efficient catamaran with new Audi e-tron design at Kieler Woche Regatta
11.06.2018
For Kieler Woche 2018 there will again be sporting highlights to marvel at. At the Olympic sailing competitions Johannes Polgar (Olympic participant 2008 in Beijing) and Carolina Werner (Olympic participant 2016 in Rio) will sail in the new Olympic discipline Nacra 17 with their new designed boat. more >>
Premium partner Audi continuing its support for Kieler Woche
17.05.2018
Premium brand presenting diverse programme of events at the 2018 Kieler Woche Regatta        Focus on sustainability and environmental protection        Audi e-tron Cup with well-known personalitie more >>
MAPFRE take a stunning win into Newport
09.05.2018
One day before the finish, with just 300 miles to go, MAPFRE was in fifth place.As Tuesday morning dawned, and with the fleet ghosting towards the finish line in extremely light and shifty winds, Xabi Fernández’s team was among the lea more >>
Mecachrome Motorsport working on affordable hybrid technology for the future
06.04.2018
With Mecachrome Motorsport’s current LMP1, FIA Formula 2 and GP3 Series programmes underway, the French manufacturer is already looking towards the future, and the use of hybrid technology in its upcoming ventures.Mecachrome has recently worked clos more >>
Honda Marine at Miami International Boat Show 2018
16.02.2018
Honda Marine Debuts Redesigned, Improved BF200, BF225 and BF250 V6 Outboard Motors at the 2018 Miami International Boat ShowFlagship BF200, BF225 and BF250 motors improved with a new design, ease of maintenance and multiple rigging options for more more >>
Mercedes-AMG and Cigarette Racing establish new performance benchmarks
16.02.2018
.....on the water with the Cigarette Racing 515 Project ONE Driving Performance on land and on the water Mercedes-AMG and Cigarette Racing are proud to mark 11 years of collaboration with the debut of the mo more >>
Red Bull Advanced Technologies to Set Sail with Sunseeker
11.01.2018
Memorandum of Understanding paves way for new family of products Red Bull Advanced Technologies is pleased to announce that it has signed a Memorandum of Understanding (MOU) with B more >>
eMove360° Europe 2017 To Present Special Exhibition „E-Boat“
18.10.2017
eMove360° Europe 2017 – International Trade Faor for Mobility 4.0 – electric – connected – autonomous shows that electric mobility is no longer limited on passenger cars, but covers other and even more pleasant means of transportation. more >>
Renault delivers 10 Twizy to America’s Cup challenger Groupama Team France
20.04.2017
•    10 Renault Twizy will be supplied to Groupama Team France.•    The French Team has set base in Bermuda for the final stage of its preparation to the 35th America’s Cup starting on May 26Th.•    Renault Twizy is the best-selling all-electric vehicle in the Latin American region, wit more >>
Motorsport legend Alessandro Zanardi taking different tracks
20.04.2017
BMW works driver describes his experience on board of ORACLE TEAM USA’s America’s Cup yacht “17” as “breath-taking”.With preparations for the 35th America’s Cup in full swing, ORACLE TEAM USA and skipper more >>
Red Bull Youth America´s Cup 2017
14.03.2017
LAUNCH OF THE AC45F CATAMARAN - BERMUDA - March 14th, 2017 Cutting-edge Foiling Catamaran Arrives In Bermuda For Premier Youth Sailing EventDouble Olympic champions Roman Hagara and Hans Peter Steinacher sailed the first R more >>
Maserati Multi70 finishes a close second in RORC Caribbean 600 Race
22.02.2017
Maserati Multi70, the state-of-the-art ocean racing trimaran skippered by Giovanni Soldini, has finished in second place in the RORC Caribbean 600 Race after a race-long high-speed battle with the American trimaran, Phaedo3. more >>
RORC Caribbean 600 Race set off yesterday from Antigua.
21.02.2017
GIOVANNI SOLDINI’S MASERATI MULTI70 TRIMARAN STARTS RORC CARIBBEAN 600 RACE IN ANTIGUA The high-tech Italian ocean racing trimaran, Maserati Multi70, skippered by Giovanni Soldini crossed the start line off Fort Charlotte on the south more >>
2001-2021 copyright automobilsport.com