Goodyear makes professional cycling debut

Goodyear makes professional cycling debut

19.04.2021: The Goodyear Tire & Rubber Company today announced a new multiyear agreement to serve as the exclusive bicycle tire partner with Team Qhubeka ASSOS,


The Goodyear Tire & Rubber Company today announced a new multiyear agreement to serve as the exclusive bicycle tire partner with Team Qhubeka ASSOS, one of the teams competing in professional cycling’s World Tour, the highest level of men’s road cycling in the world. The agreement is in effect from the start of the 2021 pro cycling schedule, which began on Feb. 3.



Goodyear bicycle tires are produced and distributed under a license agreement with Rubber Kinetics, LLC.



This relationship marks Goodyear’s inaugural season in World Tour pro cycling. The company will provide tires from its Ultra High-Performance range – which includes the Eagle F1, Eagle F1 SuperSport and Vector 4Seasons – for most events, including road races and time trials.



“We are really excited to have such an established global business partner with our team,” said Douglas Ryder, team principal, Team Qhubeka ASSOS. “Goodyear has moved people for over 100 years safely.



Consistency, safety, trust and high performance are truly important to them – as they are to us – and in the testing that we are doing and have done together, we are extremely happy with the results. We look forward to challenging each other and racing at the highest levels in world cycling on the Eagle F1, Eagle F1 SuperSport and Vector 4Seasons.”



Goodyear also supplies racing tires for the Team Qhubeka ASSOS development cycling team. In addition, the company will work with the teams’ riders, sports directors, mechanics and other personnel in pursuit of developing the sport’s most technologically advanced bicycle tires.



This season is the first for the team under the Team Qhubeka ASSOS name, as it previously competed as NTT Pro Cycling (2020) and before that as Dimension Data for Qhubeka (2016-2019).



- Goodyear - photos Qhubeka Assos

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19.04.2021 / MaP

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