Pirelli and Trek-Segafredo boost partnership

Pirelli and Trek-Segafredo boost partnership

22.10.2021: Trek-Segafredo and Pirelli will deepen their ongoing relationship with an expanded partnership deal heading into 2022. Pirelli has worked with Trek-Segafredo riders


Trek-Segafredo and Pirelli will deepen their ongoing relationship with an expanded partnership deal heading into 2022. Pirelli has worked with Trek-Segafredo riders for the last two years to test and improve their products, and in turn help those riders perform at a world level.





For example, Pirelli’s first cycling tubeless tire P ZERO TLR, which Lizzie Deignan rode to become the first ever winner of Paris-Roubaix Femmes, was a direct result of that technical partnership.



The expanded partnership will put Pirelli in a prominent position on the upcoming Trek-Segafredo 2022 men’s and women’s kits. Pirelli will also be welcomed at hospitality events organized by Trek-Segafredo at major races throughout the season, including the Grand Tours and one-day Classics. Additionally, both organizations will work together on tailor-made social media activations to maximize the visibility of the partnership.



Trek-Segafredo riders will continue to provide feedback to Pirelli from the full spectrum of men’s and women’s races taking place on a variety of terrains. The results of this extensive testing process will ultimately give consumers the best experience possible with their Pirelli tires. Tires developed thanks to this technical partnership will be manufactured in the renovated Bollate plant near Milan. The first tires produced at the plant are expected to go on sale in early 2022.



Trek-Segafredo and Pirelli are announcing their expanded partnership ahead of the Formula 1 United States Grand Prix, taking place in Austin, Texas, on Sunday, Oct. 24. Today, during Grand Prix practice, Trek-Segafredo riders Elisa Longo Borghini and Mads Pedersen rode a lap of honor on their Trek bikes around the famous Circuit of The Americas, celebrating Pirelli's incredible influence in cycling and motorsports.



Trek-Segafredo’s short history with Pirelli has already produced several iconic moments. In just two seasons rolling on Pirelli’s flagship P Zero tire range the team has won monuments such as Milan-Sanremo, Liège-Bastogne-Liège Femmes and, still fresh in our memories, the inaugural Paris-Roubaix Femmes, where tire choice played a crucial role on wet cobblestones. Pirelli tires have also risen to the challenge at stage races, with podium performances for Trek-Segafredo at the Giro Rosa and Tour de France.



Roger Gierhart, Vice-President of Trek Bicycle: “
The Pirelli brand has been making race-winning tires for decades. We’re proud to work with a company that has played such an outsized role in cycling’s rich history. Pirelli has been an invaluable partner to Trek-Segafredo, especially when working with our riders and staff to make products that excel within the WorldTour peloton.”




Elisa Longo Borghini, Trek-Segafredo rider:
“We are proud to race with Pirelli and work with their technicians because of the intensive and extensive use of technology that Pirelli is putting into the cycling tires.


The development work with them is constant and we are always sure we can rely on the most advanced material we can get. Knowing that our cycling tires are designed, produced and tested with the same technology that the Formula 1 drivers are getting every weekend is exciting.”





Matteo Barbieri, Head of Pirelli Cycling: "
To Pirelli the partnership with a leading company like Trek and with the athletes of the Trek-Segafredo team is crucial to further raise the technological level of our cycling tires.


They are designed with the quality and performance required by professional cyclists and with the adaptability and versatility needed by amateurs. Today the collaboration expands further, in confirmation of our mutual satisfaction with the path we've taken together so far."

 



Trek Segafredo- photos TREK / Pirelli
 

Permanent-URL: http://www.automobilsport.com/pirelli-trek-segafredo-partnership---230257.html

22.10.2021 / MaP

More News

Trek-Segafredo : Hanson, Egholm extend contracts
21.10.2021
After a long season, we are pleased to be able to reward the work of Lauretta Hanson and Jakob Egholm with contract extensions. Hanson will remain an important part of our women’s squad for a further two seasons while Egholm has added one year to his contract. more >>
Douglas Ryder: Team Update
15.10.2021
Since inception our team has provided hope and opportunity to over 50 riders from Africa who have ridden for us at either Continental, Pro Continental or World Team levelsToday we are not in a position to submit our initial application for our UCI Worl more >>
Lizzie Deignan makes history in Paris-Roubaix Femmes
02.10.2021
Lizzie Deignan soloed for over 80 kilometers to win the first edition of Paris-Roubaix Femmes.Elisa Longo-Borghini makes it two on the podium for Trek-Segafredo, arriving alone into the velodrome for third, behind Marianne Vos who took second. more >>
Vincenzo Nibali - The Shark wins his home race
01.10.2021
Vincenzo Nibali claimed his first victory since 2019 with one of his vintage attacks in Stage 4 at the Giro di Sicilia. Nibali, using home field advantage to hone his condition ahead of Il Lombardia, threw out a classic shark assault on the last climb in the last more >>
‘THE RUN UP’ to a historic Paris-Roubaix - with video
01.10.2021
The Run Up returns for episode three and highlights the week leading into a historic first edition of Paris Roubaix Femmes. Beginning Friday, October 1 catch the action!     more >>
Trixi Worrack announces retirement
01.10.2021
After 21 years racing in the elite women’s peloton, Trixi Worrack is calling it quits at the end of the 2021 season. The 40-year-old German has won many prestigious races over her career, including Tour de l’Aude (2004), Primavera Rosa (the women’s Milano-Sanremo, 2005), Amgen Tour of California (2015) and Tour of Qatar (2016). more >>
Trek-Segafredo gets a hat-trick in Ardèche
15.09.2021
  Trek-Segafredo had to wait a few extra days to achieve a hat-trick of wins in Tour de l'Ardèche, but it made the victory that much sweeter. Lucinda Brand narrowly missed getting Trek-Segafredo’s third win in Stage 5, taking a hard-fought more >>
Kiel Reijnen swaps road for gravel
13.09.2021
At the close of the 2021 road racing season, the peloton will be missing one great mane of hair, that of Bainbridge Island’s Kiel Reijnen. The 35-year-old will race some of the upcoming one-day races in France and Belgium before retiring his Trek Madone race bike and swapping it for the Trek Checkpoint gravel bike. more >>
Antwan Tolhoek signs with Trek-Segafredo through 2023
13.09.2021
 Twenty-seven-year-old Antwan Tolhoek has inked a contract that will see him riding a Trek bike and drinking Segafredo coffee for the next two seasons.  Tolhoek joins Trek-Segafredo, beginning in 2022, from UCI WorldTeam Team Jumbo–Visma.Tol more >>
2021 Haute Route Alps Stage 6 with video
27.08.2021
Stage Six of the 2021 Haute Route Alps was all about the stunning climb to Cime de la Bonette. VIDEO: 2021 Haute Route Alps - Stage 6 Highlights more >>
Jon Aberasturi joins Trek-Segafredo
27.08.2021
Jon Aberasturi knows how to win: he has amassed 15 professional victories worldwide during his career. Also, he is reliable, raising his arms across the finish line every year for the past six seasons. Aberasturi briefly reached the WorldTour in 2013 wit more >>
Haute Route Dolomites - Amateur Cyclists to Take On Five-Stage Race
27.08.2021
Over the course of five days, the Haute Route Dolomites will see the cyclists take on a strenuous challenge consisting of 451 km, with 13,450 metres of elevation gain, against the beautiful backdrop of the Dolomite Alps. Taking place from 3 more >>
2021 Haute Route Alps Stage 5 with video
27.08.2021
While it was one of the shortest stages of the 2021 race, Stage 5 of the Haute Route Alps was a real beauty. VIDEO: 2021 Haute Route Alps - Stage 5 Highlig more >>
Otto Vergaerde joins Trek-Segafredo
26.08.2021
  Trek-Segafredo is pleased to welcome Otto Vergaerde as a new member of the Team for the 2022 and 2023 seasons. Twenty-seven years old, born in Ghent, Belgium, Vergaerde is a product of the Flemish cycling school. He turned professional with team Topsport Vlaanderen-Baloise and in the last three seasons has raced in support of Mathieu Van der Poel. more >>
2021 Haute Route Alps Stage 4 Time Trial with video
25.08.2021
The 2021 time trial for the Haute Route Alps was one for the history books, with riders climbing the 21 famous hairpins from Bourg d’Oisans to Alpe d’Huez in a brutal uphill sprint. VIDEO: 2021 Haute Route Alps - Stage 4 TT Highlights more >>
2021 Haute Route Alps Stage 3 with video
24.08.2021
Today 450 riders took on the toughest ever stage of the Haute Route Alps, riding 182 km from Tignes to Alpe d’Huez in a course for the ages. VIDEO: 2021 Haute Route Alps - more >>
2021 Haute Route Alps Stage 2 with video
24.08.2021
Stage 2 of the 2021 Haute Route Alps saw 450 cyclists ride 109km from Megève to Tignes, conquering some all-time climbs along the way, including the stunning Cormet de Roselend. more >>
Trek-Segafredo inks contract with Markus Hoelgaard
23.08.2021
  Trek-Segafredo is happy to welcome Markus Hoelgaard to the Team on a two-year deal. Hoelgaard hails from Stavanger, Norway, where he has just finished the Tour of Norway in 4th position and top-10 finishes in every stage. Hoelgaard currently races fo more >>
2021 Haute Route Alps Stage 1 with video
22.08.2021
From the stunning Aravis, to the soaring heights of Colombière, and the bold climb to Côte 2000, today was the perfect start to the 10th edition of the Haute Route Alps. The opening stage of this seven-day race from Megève to Nice did not pull any punches with a 110km course with 3100m+ of elevation gain. more >>
Kenny Elissonde is the new leader of La Vuelta
18.08.2021
Red Jersey for King Kenny    It’s a tough situation to be in. You have just been awarded the coveted leader’s jersey of a Grand Tour, but it was a result of the race leader getting caught up in a late crash. more >>
Simon Pellaud joins Trek-Segafredo through 2023
16.08.2021
  Trek-Segafredo will have an extra attacker: Simon Pellaud, Swiss-born and Colombian by adoption, will wear our jersey for the next two years (2022-2023).The evolution of Pellaud, who turns 29 in November, is a story worth telling. His first professio more >>
An emotional win for Chloe Hosking in Norway
15.08.2021
It has been a long five months, but Chloe Hosking is back! The Australian sprinter battled Covid-19 and health issues relating to the virus for most of the 2021 season. It was her first race since Gent-Wevelgem, and she delivered a poignant victory in Stage 4 of the Ladies Tour of Norway. more >>
Celebrating Fabio Aru, concluding his professional career
13.08.2021
Aru, fittingly, has chosen the Vuelta to conclude his professional career, an event that he won in 2015Team Qhubeka NextHash’s (www.TeamQhubeka.com) Italian star rider Fabio Aru has confirmed on the eve of the Vuelta a Espana that he will more >>
Leah Thomas joins Trek-Segafredo on a two-year deal
12.08.2021
  Leah Thomas, the winner of the Women’s Tour of Scotland and Tour de Feminin, has agreed to join Trek-Segafredo on a two-year contract. She is particularly strong in time trials and has claimed victories at the Chrono des Nations and Pan-American Championships. In road races, more >>
Mads Pedersen wins Stage 2 at the Tour of Denmark
11.08.2021
An uphill cobbled finish seemed custom-made for Mads Pedersen, and he made good on the opportunity as he powered to victory in Stage 2 at the Tour of Denmark. After he suffered through a tough Tour de France, riding through numerous crashes, the former world champion rebounded in his home country’s tour in the best way possible. more >>
Team Qhubeka NextHash set for Vuelta a Espana
11.08.2021
The Spanish grand tour will get underway on Saturday 14 AugustTeam Qhubeka NextHash (www.TeamQhubeka.com) has selected its team for the final grand tour of the season, La Vuelta a Espana. The Spanish grand tour will get underway on S more >>
Gallopin returns to Trek for 2022-2023
11.08.2021
  We are thrilled to welcome Tony Gallopin back to the team. The 33-year-old Frenchman has signed a two-year deal which will see him race with us through 2023. Gallopin previously raced with the Trek family in 2012 and 2013 when he won Clásica San Sebastián. more >>
5 Classics renewals for Trek-Segafredo
09.08.2021
  QUINN SIMMONS - 2023 Currently in his second professional season, Quinn Simmons has learned a lot from his tenure as a neo-professional. Last week, the 20-year-old took his first professional wins at the Tour de Wallonie, winning the queen stage more >>
Fabio Aru fights to a brilliant 2nd place finish overall at Vuelta a Burgos
07.08.2021
Aru's brilliant performance ensured he climbed up to 2nd place overall, behind race winner LandaHugh Carthy (EF Education Nippo) won the final stage of the Vuelta a Burgos but it was Mikel Landa (Bahrain-Victorious) that won the race ove more >>
An ambitious Trek-Segafredo team ready for 2021 Vuelta a Espana
06.08.2021
  After fighting hard at the Giro d'Italia and rejoicing over a stage win at Tour de France, Trek-Segafredo is more than motivated to have its say in the final Grand Tour of the season, the Vuelta a España. "We have a brilliant and united group more >>
Trek-Segafredo announces five contract renewals
05.08.2021
  ANTONIO TIBERI - 2024 In 2019, when he signed as the newly crowned Junior Time Trial World Champion, we had great confidence in Antonio Tiberi's potential. Now, after a series of convincing performances du more >>
Koen de Kort retires and begins new role as Trek-Segafredo Team Support Manager
02.08.2021
After 17 years racing as a professional cyclist, during which time he helped stars to win the biggest races in the world, Koen de Kort has called time on his cycling career. Although he already planned that 2021 would be his last racing season, De Kort’s final year as a professional rider was cut short after suffering a serious accident while driving an off-road vehicle. This result more >>
Giacomo Nizzolo Powers to Victory at Circuito Gexto for Team Qhubeka NextHash
01.08.2021
Nizzolo was too strong in the final kick for the other 3 riders and with 150m to go, he powered away to take a fine victory for Team Qhubeka NextHash   Giacomo Nizzolo won the Circuito de Gexto - Memoria more >>
Team Qhubeka NextHash back in action in the Basque Country
30.07.2021
Sander Armée, Carlos Barbero, Kilian Frankiny, and Bert-Jan Lindeman will be testing their legs out on the course for Team Qhubeka NextHashTeam Qhubeka NextHash (www.TeamQhubeka.com) will be back in action this weekend, racing the UCI Wo more >>
Quinn Simmons secures overall victory in the Tour de Wallonie
24.07.2021
Trek-Segafredo goes all-in for Quinn  When you have a team dedicated to you all race, there is nothing to do but ride in their slipstream and enjoy the ride. Quinn Simmons had little to do in Stage 5 as his st more >>
Quinn Simmons wins Stage 3 at the Tour de Wallonie
22.07.2021
First pro win for Quinn!  When a five-rider move with teammate Juan Pedro Lopez was caught in the closing kilometers of Stage 3 in the Tour de Wallonie, Quinn Simmons quickly countered.  His attack was one of many in an action-filled ending more >>
Crocodile Trophy 2021 - postponement
20.07.2021
We hope you and your loved ones are well as we continue to slowly battle through the COVID pandemic.  We have been monitoring the tight restrictions placed upon Australian borders. Advice from the Australian Government is that there is no intention o more >>
Winner of the 108th Tour de France Tadej Pogacar presented with crystal glass trophy by SKODA AUTO
19.07.2021
› ŠKODA Design creates the trophies for the world’s most famous cycle race for the eleventh time.   › Tadej Pogačar from Slovenia receives the trophy for the overal more >>
A fighting finish from Team Qhubeka NextHash on Mandela Day, at Le Tour de France
19.07.2021
The stage itself was an exciting affair as once the celebratory procession into Paris was complete, the peloton raced over 9 exhilarating laps around the Champs-ElyseeWout Van Aert (Team Jumbo Visma) sprinted to the final stage victor more >>
2001-2023 copyright automobilsport.com