Porsche Design enters the motorsport arena

13.04.2007: Porsche Design enters the motorsport arena

VIP car, sunglasses, and sports shoes for the Porsche Mobil1 Supercup

The 2007 racing season sees the motorsport debut of Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG (Porsche Design Group). Between April and September 2007, two Porsche Design VIP cars along with Porsche Design sunglasses and sports shoes will be in action at the Porsche Mobil1 Supercup races.

The Porsche Mobil1 Supercup racing season kicks off on April 15, 2007 on Bahrain’s 5.4 kilometer long Grand Prix track. In a repetition of last year, this season will again see Porsche fielding one VIP car for prominent guest starters. The VIP car will take part in a total of four racing events – the first one being the "Gran Premio de Espana Telefónica" from May 11 through 13, 2007 in Barcelona. The unique look of the Eleven with start number 88 was created by Porsche Design.

The black and blue P’8425 sunglasses that will be worn by Porsche motorsport department employees will cause a stir in the pit lane with their eye-catching details: the pure titanium frames and the distinctive "mask look" lend the model an elegant sportiness. The typical oversized glasses also afford perfect protection against sun and wind.

The "Running Shoe" sports shoe developed in collaboration with adidas is conspicuous for its functionality, top-quality and impressive design. The combination of full-grain leather coupled with specific ventilation perforation and the use of adidas "Formotion" technology will allow motorsport department employees optimum freedom of movement.

Porsche Design is a global luxury men’s brand and is determined by engineered products. Professor Ferdinand Alexander Porsche established the Porsche Design brand in 1972, whose products are attracting consumers with their technical innovation and represent functionality and timelessness in its purest form. Porsche Design products are sold in exclusive own retail and franchise stores, shop-in-shops, up-market department stores and exclusive specialist stores.

The Porsche Mobil1 Supercup has run as support to the FIA Formula 1 World Championship since 1993. Professional teams and drivers line up in technically identical Porsche 911 GT3 Cup vehicles under exactly the same technical and sporting conditions. There are eleven races scheduled for the 2007 racing calendar. The first two races of the season will be contested in Bahrain.

The program is comparable with that of Formula 1: typically the racing weekend comprises a free training session on the Friday, qualifying training on the Saturday, and the race on the Sunday. The starting lineup for the events is based on the results of the time trials. The races, held over a distance of approximately 70 kilometers, are from a standing start. At Monza in 2006, Germany’s Uwe Alzen recorded the fastest ever race in the history of the Porsche Mobil1 Supercup, with an average speed of 183.06 km/h.



-Oliver Hilger ,Angela Sibold -

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13.04.2007 / MaP

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