Freedom Of Creation at World Fashion Centre Amsterdam

Freedom Of Creation at World Fashion Centre Amsterdam

16.03.2010: A monographic exhibition celebrating a decade of astonishing creativity and excellent innovation in 3D printing Freedom Of Creation (FOC), the leading innovators and the first company specialized in design for Digital

A monographic exhibition celebrating a decade of astonishing creativity and excellent innovation in 3D printing

Freedom Of Creation (FOC), the leading innovators and the first company specialized in design for Digital Manufacturing, has shown a decade of research activity and creativity at the recent monographic exhibition “Future of Fashion” at Amsterdam’s World Fashion Centre (WFC).

Celebrated within the context of the WFC 2010 appointment of annual exhibitions dedicated to artists and creative minds able to influence the fashion world in an innovative and transversal way, the FOC exhibition has given visitors the opportunity to focus on the design philosophy, the work and the milestones in the career of Freedom Of Creation.

It has provided an overview on ten years of excellence in 3D printed design, highly remarkable from both quantitative and qualitative standpoints. FOC designs have found a place in many international permanent museum collections, and their inspiration and technical quality have been universally acclaimed worldwide by media and design experts.

Beyond Freedom Of Creation’s own designs and productions – including extremely creative solutions for furnishing, lighting, communication devices, personal and home accessories to mention just a few areas – the exhibition at Amsterdam’s WFC has also presented projects and products conceived by Freedom Of Creation for global prestigious companies such as Tiger/Asics, and for new dynamic brands such as Feadship and Ted Noten: ten years of successful creativity and technical expertise able to meet the needs of very different customers, markets and cultures.

Alongside numerous iconic furnishing and home accessories – the delicious Filament and Palm lamps, the provocative Riot lamp, the various trays and stools with their unexpected patterns, to name just a few - FOC has also shown its less well known but equally brilliant fashion and accessories designs for fashion-victims.

The following pages provide the main facts on major fashion-related projects conceived by FOC, fruit of a decade of unchecked creativity and research, and part of the World Fashion Centre exhibition in Amsterdam.

Fashion-related projects by FOC: The Black Box - design Victor de Bie

To celebrate the 10 year anniversary of Freedom Of Creation and the opening of the exhibition “Future of Fashion” at the World Fashion Centre commissioned artist Victor de Bie to design a limited edition special gift box, able to combine the best of three worlds: fashion, creativity and technology.

The Black Box designed by Victor de Bie has been developed by FOC and consists of a ring with three exchangeable iconic hats: a Crown, a Paper Hat and Mickey Mouse Ears. The setting, a King with his subjects standing on a pedestal, recalls the typical scenes of Victor de Bie's paintings. Unlike the black box in aviation terms this mysterious box literally is black, the most timeless color in fashion.

In a limited run of 75 pieces, The Black Box was exclusively produced live with the latest 3D printing technologies during the opening of the exhibition.
Electric Light Shoe – design FOC
Client: Onitsuka Tiger – ‘ASICS’ / advertising agency Amsterdam

Worldwide Oversize LED-lit shoe, whose surface is transformed by Japanese symbols, icons, and a network of streets and highways.

The Electric Light Shoe was conceived for the 2008 advertising campaign “Electric Tiger Land” of the premium heritage Onitsuga Tiger brand held by ASICS sportswear firm.

Realized in a unique meter-long version, the Electric Light Shoe has also been edited as a limited series of 40 an 70 centimeter long versions.

The project was completed by a collection of Electric Light Shoe accessories such as key-rings, USBsticks, shoe displays, card tower.

The Onitsuka Tiger project has won the following awards and mentions:

Mobius Award 2010: Award: Winner
ADCN 2009 Award: Silver, Integrated
One Show 2009 Award: Nominated, Integrated Campaign
Meribel Ad Festival 2008 Award: Crystal award, Integrated
Eurobest 2008 Award: Shortlist: Integrated.
Dutch Design Awards 2008 Award: Winner: Brand and Strategy
Cannes 2008 Award: Silver, Cyber Lion
Cannes 2008 Award: Titanium Lion Finalist, Nominated
Clio 2008 Award: Finalist, Print

What’s a left, without a right? – design FOC

Client: ‘ASICS’ / advertising agency Amsterdam Worldwide
Ten mysterious packages, designed by FOC and realized through 3Dprinting, have been sent to ten trend-setting bloggers around the world. The challenging task for the bloggers was to find each other in order to re-assemble the contents of the parcels: halfs of iconic objects of the 80s such as a ghetto blaster, Rubik’s cube and others. Part of the parcel itself, the objects’ halfs could have been extracted only after having destroyed the box.

The “Left/Right” project has won the following awards and mentions:

Mobius Award 2010: Winner New Media, Winner Best of Show New Media, Category: New Media
Cristal International 2009: CYBER Cristal Winner, Category: Viral Marketing
Event: EuroBest 2009: Bronze, Category: Best Use of Social Media
One Show Interactive Finalist - (Winner to be announced), Category: Interactive Advertising:
Other Interactive Media – Single
Festival of Media Finalist - (Winner to be announced), Category: Best Use of the Digital Landscape

Textile samples / Dress – design Janne Kyttanen and Jiri Evenhuis

While exploring in 2000 the possibilities of 3D printing, Jiri Evenhuis came up with the idea to create textiles. Three years later, this idea became a reality thanks to the collaboration with Janne Kyttanen. Freedom Of Creation has created many patterns like the X pattern, Flex pattern, Mobius pattern, 8 pattern and the 3, 4 and 5 in 1 patterns.

Having invented these 3D printed textiles, materials that the textile and design industry never had even dreamt of, FOC designed a dress in order to visualize their application. The textiles by FOC have been selected for the permanent collection of the MOMA, New York.

Punch Bag – design Janne Kyttanen and Jiri Evenhuis Selected for the MOMA museum collection in New York, Punch Bag is the outstanding example of 3D printed textile
application. Eye-catching detail of this bag is its handle inspired by knuckledusters.

White base Laser Sintered Polyamide, black, white or purple, any metal coating can be applied.
Sizes: medium 30 x 28 cm; large 34 x 30 cm.
Card Bag – design Janne Kyttanen
An every day bag for small items such as credit cards, iPods, cell phones, etc.
White base Laser Sintered Polyamide, any custom colour and any metal coating can be applied.
Sizes: 12 x 8 cm.

Slim-bag – design Janne Kyttanen

The ideal bag for 30-80 GB Ipods and large organizers/mobile phones. Slim-bag can be used either on the shoulder or, with an additional longer strap, it can also be carried across the chest.
White base Laser Sintered Polyamide, any custom colour and any metal coating can be applied.
Sizes: 65 x 40 x 14 cm. Additional strap: 45 cm

Jewelry designs by Ted Noten

Visionary jewelry designer and transversal artist Ted Noten has explored FOC’s skills in 3D printing in order to realize ironic and dreamy fashion accessories. Part of the “Haunted by 36 women” collection, are the Miss Piggy rings, the name says it all, as well as the Fashionista necklace, composed by a series of miniature high heels of different style.

Street Headphones – design Brian Garret with FOC

With the Street Headphones, designed by Brian Garret as a graduation project in 2009 in collaboration with Freedom Of Creation, FOC is offering customization at its best. Trendy fashion accessory and visible statement of style consciousness, the headphones produced by FOC can be decorated with 3D writing to express the names of musicians, artists and bands, music genres or song titles. The laser sintered polyamide headphones are made-toorder and assembled with state of the art electronic components.

Morphogenesis – design Pauline van Dongen with FOC

Designed by Pauline van Dongen as a part of her graduation project at the Fashion Institute Arnhem (FIA), Morphogenesis is a shoe featuring a sculptural form with organic lines. In collaboration with FOC and in particular with Janne Kyttanen, the Morphogenesis shoe has evolved into a functional high fashion item that, thanks to the infinite creative possibilities given by 3D printing technologies, boasts a futuristic look.

About Freedom Of Creation -

Freedom Of Creation believes in a future where data is the design product, and where products are distributed in the same way images and music travel through the internet today. FOC visions a future where storage is virtual, and the materials used for creating tangible products can be recycled and reused for any future creation people’s hearts desire. FOC’s work has something revolutionary, its products and services are part of a new movement that is changing the world. The journey of FOC started in 2000 with creating products for interior design. The company has come a long way and is now spreading the Freedom Of Creation message to a vast selection of clients in all areas of product development all around the globe.

Freedom Of Creation, Amsterdam

Further images of the Freedom Of Creation at World Fashion Centre Amsterdam exhibition Copyright: Mireille Martis E.Denekamp, J.Kyttanen, V. de Bie V. de Bie Monarch stool Macedonia space divider The black box, ring, V. de Bie The black box, ring+hands, V. de Bie “Haunted by 36 women” series, T. Noten Miss Piggy, ring, Ted Noten Fashionista, necklace, Ted Noten “Haunted by 36 women” series, T. Noten Street Headphones, FOC “Electric Light Shoe” project, gadgets, FOC Trabecula tray, FOC Palm light, FOC Riot lamp, FOC Filament lamps, FOC


16.03.2010 / MaP

More News

AUDI erzielt mit der Marke PATRICK HELLMANN COLLECTION Spitzenverkaufszahlen
Maßgeschneiderte Anzüge verkaufen Autos AUDI Vorsprung durch Technik. Der Automobilhersteller AUDI und der Designer PATRICK HELLMANN haben mit einer auf 1.000 Fahrzeugen im Premium-Segment&nbs more >>
Mercedes-Benz Fashion Week Berlin 2010
Vogue & Mercedes-Benz presents ‚Fashion Night’ - Mercedes-Benz Fashion Week 2010 Last night, Vogue and Mercedes-Benz invited key figureheads to their second co-hosted Fashion Night, more >>
Asia's Top Fashion Industry Events Open in Hong Kong
Asia's largest fashion events opened in Hong Kong, showcasing the industry's newest collections and attracting nearly 2,000 exhibitors from 30 countries and regions – a 17% increase over last year. The HKTDC Hon more >>
Die schnellste "Schuluniform" der Welt kommt von der NORDSCHLEIFE® UNIVERSITY OF SPEED!
Die schnellste "Schuluniform" der Welt: NORDSCHLEIFE® UNIVERSITY OF SPEED T-Shirts, Sweaters und HoodiesOb sie als Fahrer auf der Rennstrecke quasi in der ersten Reihe sitzen oder als more >>
Toyota zeigt auch in der Mode Stil
Neue Style-Kollektion rechtzeitig zum Fest erhältlichDer Name Toyota steht für Stil und guten Geschmack. Mit der zweiten Auflage der eigenen Style-Kollektion zeigt der Automobilhersteller jetz more >>
MINI launcht Online Shirt Konfiguratur.
Customize your style.Seit rund 50 Jahren steht bei der britischen Kultmarke Individualität an erster Stelle. Der MINI war nie nur Automobil sondern immer auch Statement. Dank eines neuen Web-Tools können Freunde des gepflegten Drivestyles ab sofort über den MINI Online Shop sowie MINI Space ihrer Kreativität freien Lauf lassen und mit ein paar Kl more >>
Die neue BMW M Krawatte
Täglich im Einsatz, selten auf der Shoppingliste. Das ist das Schicksal der Krawatte. Obwohl sie im Geschäftsleben oft ein Muss ist, kaufen sich Männer ungern einen Schlips. Laut einer Umfrage* haben sich 54 Prozent der be more >>
Die neue BMW Reisetasche - Ein Geschenk für Geschenke
Wer Weihnachten bei Verwandten feiert, kennt das Problem: Auf dem Rückweg ist die vorher prall gefüllte Tasche entweder nur halb voll, oder sie ist zu klein: Es gab größere Geschenke als erwartet! Die BMW Reisetasche m more >>
Die neuen Modelle der John Cooper Works Collection
Original Vintage Apparel.  Seit mehr als 40 Jahren ist der Name John Cooper Works  untrennbar mit dem Motorsport-Mythos von MINI verbunden. Die britische Legende steht für Rennsport-Know-How und Premium Qualität. Der Spirit von John Cooper more >>
ELLES sont deux, Dany et Samantha Dandois …
vous les trouverez : 22 avenue Louis Lepoutre à 1050 Bruxelles …ELLES vous accueilleront dans leur superbe espace dédié exclusivement à la Femme … more >>
MARTINE SAMOUN Créatrice de prêt-à-porter féminin FREESIZE
Une créatrice belge hors du commun more >>
ARTHUR - et ARTHUR CLUB Collection Hiver 2009/2010
RELAXATION, est le maître mot de la collection hiver d’Arthur.Cet un more >>
Porsche Design Driver's Selection
Sportlich und klassisch unterwegs mit der Panamera-KollektionNach 911, Boxster/Cayman und Cayenne präsentiert Porsche mit dem Panamera seine neue, vierte Baureihe. Der viersitzige Gran Turismo, der exklusiven Komfort mit konsequenter Sportlichkeit vereint, hat Porsche Design Driver's Selection zu einer Panamera-Kollektion inspiriert. Sie umfasst Gepäck, Uh more >>
Mercedes-Benz Fashion Week Berlin Spring/Summer 2010
For the first time more than 30 designers on the Berlin runwayMercedes‑Benz Fashion Week Berlin Spring/Summer 2010, which takes place July 1 to 4, 2009, is breaking all existing records. For the first time, more than 30 labels are showing their collections. Among the new participants are Anja Gockel, BOSS Orange, CUSTO Barcelona, Deanoor, Escada Vintage, GANT, more >>
MINI Jubiläumskollektion zum 50. Geburtstag.
British Lifestyle meets Trendy Drivestyle.Vor rund 50 Jahren lief das erste Modell des legendären Autos vom Band. Pünktlich zum Geburtstag präsentiert MINI die 50 Years Collection mit Textilien more >>
Photos de vacances de la famille d’ARTHUR
Cet été, les vacances s’annoncent ‘très tendances’ sur la plage: requins, calamars, sous-marins et autres peuples aquatiques sont au rendez-vous !Souriez avec la collection Beach d&rsq more >>
MINI FRESH UP COLLECTION. Sonnenschutzfaktor Style.
Der Sommer kann kommen. Die neue MINI Fresh Up Kollektion sorgt mit einer breiten Range an Textilien und Accessoires für das passende Outfit in der sonnigen Jahreszeit. Ob beim urbanen Trip durch die City oder dem gemütlichen more >>
The 4th Leather and Fur Fashion Trade Fair - LeShow Kazakhstan-Almaty 22-24 August 2009
Atakent Exhibition Center Leather and Fur Garments, Shoes, Headgear, Bags, Belts........Only dedicated platform in the Central Asia for Leather and Fur Industries-LeShow Kazakhstan 2009- There are not enough suppliers especially in clothing industry to offer different varieties of clothing articles with dif more >>
Faszination Rennstrecke: Die Porsche Motorsport-Kollektion
Porsche und Motorsport gehören zusammen: Carrera Cup, Porsche Sports Cup oder das 24-Stunden-Rennen am Nürburgring sind nur drei Beispiele für Rennen, bei denen Porsche beteiligt ist. Egal ob Fahrer, die Teams oder die Fans - alle verbindet die Faszination Rennstrecke. Inspiriert durch die offizielle Ausstattung der Werksfahrer, präsentiert Porsche Design Driver's Selection more >>
ARTHUR Beachwear - Fête des Mères
Une fête des mères estivale avec cette ravissante chemise« Tarentelle blanche » en percale imprimé – 100 % coton.Turquoise comme la mer des îles…Tailles : du 36 au 46PVP: 64 &euro more >>
Mercedes-Benz Fashion Week Berlin 2009 New face Julia Stegner
- Julia Stegner is the new face of the international fashion activities of Mercedes-BenzThe fashion activities of Mercedes-Benz in over 20 countries now have a ne more >>
Lorinser – passion meets fashion
Die Lorinser Fashion Collection Der Name Lorinser steht für individuell veredelte Automobile, für Design, Luxus und Lifestyle der besonderen Note. Diesen Anspr more >>
Mode-Unternehmen verschlafen digitale Trends
- Proximity veröffentlicht Studie zu digitalen Trends in der - Textilbranche / Zentrale Erkenntnis: Die Bedürfnisse der Kunden    werden nicht hinreichend berücksichtigt und das Potenzial von - Kanälen und Schnittstellen nicht voll ausgeschöpft more >>
Keep it wild. Die John Cooper Works Fashion der MINI Collection 2008/2009.
Seit fast 50 Jahren steht die Zusammenarbeit von more >>
Arthur - FÊTE DES PERES 2008
1908                                                              &nb more >>
Das neue Betty Barclay Kampagnen Shooting wurde bei GERMANY'S NEXT TOP MODEL am 24. April 08 zur Primetime im Fernsehen gezeigt. Dabei konnte das Publikum schon einen ersten Blick auf die neue Kollektion und das "Betty Barclay-Mädchen" erhaschen. more >>
Fête des Péres: ARTHUR CLUB
FÊTE DES PERES 2008 1908 2008 Arthur bouleverse les habitudes du repassage, en offrant aux hommes un confort extrême (même pour des tâches ménagères…), grâce à ses caleçons ARTHUR CLUB Un caleçon américain more >>
Warm up for Road Couture.
Die BMW Sauber F1 Team Collection 2008. Auch 2008 geht das BMW Sauber F1 Team hoch motiviert an den Start. Und die Leidenschaft des Teams für die Formel 1 steckt auch in jeder Faser der BMW Sauber F1 Team Collection: Anspruchsvolle Mode für weibliche und männliche Rennsport-Fans, vielseitige Freizeitkleidung und hochwertige Accessoires in den unverkennbaren Teamfa more >>
BMW Werk Dingolfing: "Viva la Neugier"
Unter dem Motto "Viva la Neugier!" präsentieren 67 Schülerinnen und Schüler aus ganz Bayern ihre kreativen und spannenden Projekte. Die Nachwuchsforscher haben das diesjährige Motto "Viva la Neugier!" wörtlich genommen. So ist die Themenvielfalt der Arbeiten nahezu grenzenlos: Wie kann man Smarties nach Farbe sortieren oder wie kann man Autoscheiben vor Frost schützen? K more >>
FOGAL - La fête des couleurs
Printemps / Été 2008 La palette des couleurs euphorisante de la collection de printemps englobe des tonalités florales très tendres : Rosé, Crème et Vanille ainsi que des nuances lumineuses telles que : Orange, Pink Orchidée, Vert Lagune et Bleu Roi. Les robes aériennes avec motifs flo more >>
Arthur souhaite une bonne fête à toutes les mamans
« Maman tu es la plus belle du monde, aucune autre à la ronde n’est plus jolie que toi » Luis Mariano Arthur souhaite une bonne fête à toutes les mamans !!! et propose : PVP nuisette pour Dame du 36 au 46 thème Vichy Rose: 53 € PVP chemise de nu more >>
Mercedes Benz SLK arrives in style: Sporty, dynamic personal accessories
To accompany the launch of the dynamic new Mercedes-Benz SLK, Mercedes-Benz Accessories GmbH is introducing a diverse collection of accessories which underline the sporty character of the Roadster. In addition to three special product lines in black, red and brown, the more >>
Bride Show Abu Dhabi opens tomorrow
Four days of fashion shows, exclusive products and competitions Visitors to The Bride Show Abu Dhabi will be able to participate in competitions to win a diamond ring, a wedding dress or a luxury honeymoon more >>
Impressions from Mercedes Fashion Week Berlin
more >>
q.e.d. gewinnt den Karstadt New Generation Award
Die exklusive Kollektion wird ab Herbst 2008 in den Karstadt Top-Häusern erhältlich sein Im Rahmen der Mercedes-Benz Fashion Week präsentierte Karstadt den Sieger des zweiten Karstadt New Generation Awards. Mit einem einzigartigen Mix aus Minimalismus und Verspieltheit, außergewöhnlicher Detailfülle und subtiler Extravaganz überzeugte die Herrenmode von q.e.d. das more >>
Mercedes-Benz "Writing Instruments" at Fashion Week Berlin
- Refined writing instruments reflect the brand’s elegant style The new Mercedes-Benz "Writing Instruments" collection is distinguished by outstanding materials, individual design and a colour scheme which echoes the Mercedes-Benz paintwork colours. Mercedes-Benz will be presenting the exclusive se more >>
s.Oliver eröffnet Stores in Kaiserslautern und Lünen
Kemper’s vermittelt Einzelhandelsflächen in den 1a-Lagen Fackelstraße und Lange Straße Das Mode- und Lifestyleunternehmen s.Oliver eröffnet zwei neue Stores in Kaiserslautern und Lünen. In Kaiserslautern präsentiert sich das Unternehmen in der frequentierten Fackelstraße 25 auf ca. 1.000 m² Verkaufsfläche. Die frühere Fackelpassage wird derzeit neu entwicke more >>
Modetrends 2008 - Viel Leder, die 80er und das kurze Schwarze
Die Temperaturen steigen und die Gürtel rutschen nach oben - wer modisch ins Frühjahr starten will, der sollte spätestens jetzt einen breiten 80er Jahre Gürtel kaufen oder zumindest zu einem Lederteil greifen - der Modefrühling 2008 wird auf jeden Fall bunt und kreativ, denn alles kann und nichts muss - das hat die Modenschau zum aktuellen Quelle Hauptkatalog heute eindeutig geze more >>
New Key Visual for Mercedes-Benz Fashion Week Berlin 2008
Two stars in the photo studio: Top model Eva Padberg and the new Mercedes-Benz CLC Leading model Eva Padberg and the new Mercedes sports coupé CLC share top billing in the key visual for the second Mercedes-Benz Fashion Week Berlin, which takes place from January 27 - 31, 20 more >>
2001-2020 copyright