Leopark Trek awarded for its unique design

15.12.2011: LEOPARD TREK and its design agency, Minale Design Strategy, have won a Design Grand Prix award in the prestigious

LEOPARD TREK and its design agency, Minale Design Strategy, have won a Design Grand Prix award in the prestigious Super Design competition organized by the Association Design Conseil (ADC) in Paris. The award was presented in Paris to Maxime Monfort and Tim Vanderjeugd of the team, and Gwenaël Hanquet and Florence Balaes of Minale Design Strategy.


By associating with Minale Design Strategy, a design agency specializing in identity creation, LEOPARD TREK looked to establish its image through its name and a strong identity, thereby breaking with tradition in the sector. LEOPARD TREK has brought a breath of fresh air to the world of professional cycling and the way teams conventionally present themselves to the cycling community.


“The creative team has been a perfect partner for us from day one, all the way to our big Premiere as a world class sports team. They have helped us create a unique visual identity and they have given us the best possible vehicle to express who we are through our new brand. We are thrilled to be associated with the team’s creative force,” explains Ricardo Scheidecker, General Manager ad interim of LEOPARD TREK.

LEOPARD TREK, who will be racing under the name of RADIOSHACK NISSAN TREK in 2012, is particularly proud of its young, fresh and innovative spirit. United on the road as well as off, the team members never lose sight of their main ambition: to fight to win! The brand identity conveys the “true racing” mantra: racing for the sake of it.


This stylish, masculine universe is available via all the different media (bikes, clothes, cars, etc.). The www.leopardtrek.lu website, with its specific codes, is an integral part of this image and serves as a link between the cyclists, the team and the fans, uniting them in one community.


“The Design Grand Prix award, which we won from amongst numerous international projects in the Visual Identity category, and the special mention awarded by the jury for ‘the boldness of the message’, are proof of the brand’s strength and coherence,” explains Gwenaël Hanquet, Managing Partner for Minale Design Strategy.


“One of the objectives was to increase the partners’ prestige by giving them increased visibility and strengthening their presence in the media. Creating a strong brand also means ensuring a better return on investment for the partners, thanks to successful marketing.


We are proud of the Grand Prix award and at the same time, grateful to LEOPARD TREK for giving us the opportunity to apply our professional knowhow in this very special field. For the entire team this is a real challenge every day!”



Winning strategy


The Design Grand Prix was awarded for the coherence of the style universe but is also a tribute to the results achieved - results which have exceeded expectations! Very notable is the team jersey, which broke all sales records during the Tour de France, a symbol of strong commitment to the brand.


The team has also managed to successfully attract two new sponsors, RadioShack and Nissan, to form one of the best peloton teams around today.  “More than just the brand name of a cycling team, LEOPARD has become, in the space of just a few months, a brand with attitude. It has been translated into a wide range of merchandising that will continue to attract fans and design enthusiasts,” concludes Ricardo Scheidecker.


In 2012, the partnership between the team, racing under the name of RADIOSHACK NISSAN TREK, and Minale Design Strategy continues.

 


- Leopark Trek -

Permanent-URL: http://www.automobilsport.com/leopard-trek-award-unique-design-paris---94737.html

15.12.2011 / MaP

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