Motorsports Trends Online, Capturing The Hearts Of Fans Amidst the Lockdown

Motorsports Trends Online, Capturing The Hearts Of Fans Amidst the Lockdown

15.08.2020: It’s no news that the real world has experienced a kind of halt in real life activities since the COVID-19 pandemic. As we all try to adapt with the reality by embracing the digital world and all what it offers, the world of sports is not left out.

It’s no news that the real world has experienced a kind of halt in real life activities since the COVID-19 pandemic.



As we all try to adapt with the reality by embracing the digital world and all what it offers, the world of sports is not left out.  We have seen the cancellation of several sporting activities since mid-March when the pandemic ravaged the planet and took us unaware.



Motorsports was greatly affected as well. Major motor racing events that were planned for mid-March had to cancel, even while fans were almost already queuing up to enjoy the events. Many other televised sports were cancelled too.



Take for instance, Formula1 had to cancel their ground-breaking event of the year, the Australian Grand Prix in March, after the McLaren team announced one of its team members tested positive to the Coronavirus on the eve of the event.




This was bad news for millions of fans all over the world seeking for some pleasurable distractions from the turbulent times.



However, it seemed like Motorsports took advantage of the Pandemic to dive into the online space and flourish, while also engaging fans. Drivers, teams and series came together to delight us all amidst the pandemic.



This also meant hope for fans who were betting on the games, as online betting sites embraced this new trend. If you’re also looking to bet, follow OLBG.com's reviews of recommended online betting sites to bet with.





Speaking of which, it would interest you to know that after the cancellation of the Australian Grand Prix, F1 driver, the vibrant Max Verstappen and the IndyCar champion, Simon Pagenaud lined up to put up a battle show. They were racing in front of the screens instead of the real cars, and it felt amazing according to them.



The simulator technology came to the rescue, making online racing fun and feeling like the real world racing.




How Motorsports is engaging fans online


Online Motorsports took advantage of sim racing to involve and engage fans online. Researchgate.net also published a case study of how Motorsports is engaging fans online.




Some of the ways it is doing this include:
   



•    The sense of normalcy while streaming online

Fans are thrilled by the new virtual battles like the All-Star Esports Battle that racers are putting up. They are able to watch online on the TV series. It even gets better as real world racing pros are also participating and airing on YouTube and Twitch.



Also, in the virtual event, anyone at home can participate. Fans are also invited to share their commentary of the game over virtual clips.



•    The muse in content engagement


Esports organizers are now tailoring their social media contents to what fans desire for, by creating engaging and interesting contents in formats like; pre-race clips, highlights of the sim race, and behind the scenes of the game (basically setup). This allows different audiences to engage with online motorsports.




•     Online Competitions and Race-at-home challenge


Players use the rFactor 2 simulator software to have a virtual racing experience. They also used the online game, iRacing. Then the competitions are streamed online.



   
•    Rig Configurations


Racers and drivers take us into their corners before the event, as they set up their virtual racing equipment and engage fans on social media with the videos. Unboxing of the rigs and sharing preparations and training contents are thrilling and engage fans ahead of the event.




•    Betting


Of course, the virtual motorsports events provide more opportunities for fans to bet on sim racing games as well.



-photos Porsche on AutoMobilSport.com

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15.08.2020 / MaP

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