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07.11.2006
MOTORSPORTS BUSINESS MAGAZINE - Getting Down To Business The world's first truly global monthly publication devoted to the business of motor racing will be launched next month. 'Motorsports Business Magazine' will offer a unique insight into the commercial engines which drive the sport. The new magazine will be aimed at the decision makers and principal players in this growing industry, ranging from from management, marketing and media, through legal and financial executives, to consultants, agents, suppliers and manufacturers. Publisher David Chapman explains: "We are primarily a business-to-business publication, with about 20 percent of our readership being on the periphery -- race fans and enthusiasts, business students, and those with a general interest in the sport. "Our main readership will comprise marketing professionals, media executives, existing and potential sponsors, team owners and personnel, lawyers, event organisers, promoters and governing bodies. "We will cover every form of motorsport, including Formula One, NASCAR, IRL, Champ Car, USAC and NHRA, sports cars, touring cars, rallying, and the many junior formulae and grass-roots categories which make up our sport." The publishers aim to distribute over 20,000 copies throughout the international market. While developing their subscriber base, they will mail complimentary copies to the principals, senior managers and key personnel at selected businesses and organisations. Says Chapman: "Circulation will be targeted, measured, and verifiable. Our readership will take in the UK and Europe; the Middle East including Dubai, Bahrain, Turkey and Qatar; the USA and Canada; South Africa and South America; Australia and New Zealand; Japan and South-East Asia." Features will include articles on marketing and sponsorship, management and finances, special reports, interviews and profiles, plus news, analysis, statistics and strategic studies. The editorial content will be authoritative, written by knowledgeable and qualified journalists experienced in the fields they cover. Advertisers will include suppliers of products and services to the motorsport industry, marketing and business service providers, manufacturers and retailers of consumer goods, travel, telecommunications, and financial services. Advertising in 'Motorsports Business Magazine' will be affordable and effective, reaching a core audience of decision-makers in the motorsports and affiliated professions, notably including the people who influence important purchasing decisions. This informative, high-quality publication will become a "must" for any business or advertising executive wishing to reach readers in this fast-moving, fast-growing business sector and those who serve it. Further information and a downloadable Media Kit are available now at www.motorsportsbusiness.net. Subscribe today and you will receive a free Palm Z22 personal organiser, complete with a 'Motorsports Business Magazine' carry case.
ISN'T IT TIME YOU GOT ORGANISED? Motorsports Business Magazine is published by: For advertising and subscription enquiries, please contact: - Colin WILSON -
Author: Maggy (admin)
Last modified: Tuesday, 07.11.2006 - 12:27 More reports from this category.
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