Chevrolet and GM Goodwrench to Host Exclusive Screenings of Documentary Honoring Racing Legend Dale Earnhardt

23.01.2007: Chevrolet and GM Goodwrench to Host Exclusive Screenings of Documentary Honoring Racing Legend Dale Earnhardt

As Presenting Sponsors of "DALE",Chevrolet and GM Goodwrench Offer Free Movie Premiers to Race Fans in 40 U.S. Markets


Chevrolet and GM Goodwrench will support the premier of the highly anticipated documentary "DALE" through their role as presenting sponsors and by hosting exclusive screenings in 40 markets across the United States mirroring the 2007 NASCAR Nextel Cup Series race schedule. Chevrolet and GM Goodwrench dealers will hold over 100 premiers of "DALE," a documentary showcasing the life of Dale Earnhardt, one of the greatest drivers in the history of NASCAR.

The first Chevrolet/GM Goodwrench showing will take place in Clearwater, Fla. on Jan. 28 with 23 additional Florida screenings to be held throughout Daytona, Fort Myers, Jacksonville, Miami, Orlando, Tampa, and West Palm Beach prior to the Daytona 500. To find a list of participating Chevy and GM Goodwrench dealers or to learn more about the film, visit Race fans can also relive their favorite memories of Earnhardt, express their relationship with the No. 3 team, view exclusive interviews and fresh content on the film, as well as Earnhardt’s racing career at

"During his 27-year racing career, no other automotive organization knew and believed in Dale Earnhardt like Chevrolet and GM Goodwrench," said Ed Peper, general manager of Chevrolet. "We felt it was appropriate to support this compelling documentary so others get a personal look at the racing legend we knew, admired and respected. Sponsoring this documentary was an important way to help continue Earnhardt’s legacy and celebrate his long history with Chevrolet and GM Goodwrench."

Each of the 100 exclusive showings will host approximately 300 to 2,500 individuals. Participating Chevrolet and GM Goodwrench dealers will determine how tickets are distributed, which can include but are not limited to completing a test drive, participating in a dealer sweepstakes or winning a radio promotion to receive two free tickets to a premier or private screening. Each showing will come complete with the No. 3 GM Goodwrench show vehicle and an e-photo booth with the No. 3 Team.

"Chevrolet and Goodwrench got behind the film because it chronicles Dale's life through the eyes of his closest friends, fellow racers and immediate family," said Jim Moloney, general director marketing, GM Service and Parts Operations. "This film really honors Dale Earnhardt’s life and accomplishments in a way that we respect and fans, our dealers and racing teams will really connect with."

Earnhardt earned more than $41 million in his career and collected seven NASCAR Cup Series championships, all behind the wheel of a Chevrolet. He tallied four of those championships in the famous black No. 3 GM Goodwrench Chevrolet while competing for team owner Richard Childress and scored all but three of his 76 career wins in a Chevy until his untimely death in 2001.

Earnhardt was a significant supporter of General Motors, powering his GM Goodwrench Chevy to victory on the race track, frequently adding new and historic Chevrolets to his personal vehicle collection or overseeing operations of his Chevy dealership in Newton, N.C.

About Chevrolet

Chevrolet is America’s No.1-selling automotive brand. In addition, Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 to $78,175. Chevy delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles.

About GM Goodwrench

GM Goodwrench is the service brand for GM vehicles - Chevrolet, Buick, Pontiac, GMC, HUMMER, Cadillac. With dealerships located nationwide and over 60,000 professionally trained service personnel, the GM Goodwrench network is one of the largest automotive full-service providers in the industry. GM Goodwrench technicians receive specialized training from General Motors to provide expert care for GM cars and trucks. Genuine GM replacement parts are manufactured to the same specifications of the GM vehicle. For more information, visit the GM Goodwrench web site at

General Motors Corp. (NYSE: GM), the world's largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brands:

Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM operates one of the world's leading finance companies, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at

- Jan Thomas-


23.01.2007 / MaP

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