New Renault Sport Formula One Team livery rides the waves Down Under

New Renault Sport Formula One Team livery rides the waves Down Under

16.03.2016: Renault Sport Formula One Team has unveiled its definitive livery for the 2016 FIA Formula



Renault Sport Formula One Team has unveiled its definitive livery for the 2016 FIA Formula One World Championship.

 

The team debuted its distinctive yellow-gold and black colours in an event hosted in Docklands, Melbourne, in a highly unique way. The R.S.16 was first seen by the guests as it literally surfed the waves at Boat Harbour Park beach just outside Sydney!


Renault Sport Formula One Team drivers Kevin Magnussen and Jolyon Palmer plus Australian pro surfer Ellie-Jean Coffey undertook the shoot on Monday before the Australian Grand Prix. The car – a showcar for those concerned about whether it will dry out in time for Sunday’s race – was fixed to the 7.5m long board using bespoke harnesses. It was then towed out into the Pacific Ocean where it was unleashed to catch its first-ever waves.
 

Cyril Abiteboul, Managing Director of Renault Sport Racing, commented: ‘We had a new livery to unveil in Melbourne, but we wanted to do things a little differently. We’re in F1 to ultimately get lots of points on track, but also to get lots of attention off track, so we came up with this idea.


To our knowledge it’s the first time an F1 car has ever surfed! It fits with the Australian theme, but moreover it aligns us with the spirit of adventure we see in the latest range of Renault products such as the Captur and Kadjar.
 

‘The black and yellow Sirius colours themselves are naturally the corporate colours of Renault Sport, but also share the heritage of Renault Sport on track. The first-ever Renault F1 car, the RS01, hit the track in yellow and black in 1977 and this latest livery is a nod to this formidable car.


 To create much more tangible links between Renault Sport Cars and Renault Sport Racing, we have also used colours to showcase the matt white colour available on the Renault Clio R.S Trophy.
 



‘Meanwhile we have added some contemporary touches to make the R.S.16 stand out. We have used metallic colours that will reflect the lights at the night races, the ‘diamond’ pattern at the rear of the car fits in with our new brand identity and the gold flashes signify we aim for the top.
 

‘We are really happy with the new look of the car and hope you enjoy the video as much as we enjoyed making it!’






 Renault Sport Racing, also photos

Permanent-URL: http://www.automobilsport.com/new-renault-sport-f1-team-livery-down-under---146409.html

16.03.2016 / MaP

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