NFT artwork kicks off the Porsche Web3 strategy

NFT artwork kicks off the Porsche Web3 strategy

29.11.2022: Porsche unveils entry into virtual worlds during Art Basel in Miami During Art Basel in Miami, Porsche is launching a brand experience in the digital world and unveiling its first collection of non-fungible tokens (NFT). Lutz Meschke, Deputy Chairm

Porsche unveils entry into virtual worlds during Art Basel in Miami

During Art Basel in Miami, Porsche is launching a brand experience in the digital world and unveiling its first collection of non-fungible tokens (NFT). Lutz Meschke, Deputy Chairman and Member of the Executive Board for Finance and IT: “This project is an additional element of our digitalisation strategy.

We’ve made our commitment for the long haul and our Web3 team has the autonomy to develop innovations in this dimension as well. Innovation management at Porsche also sees potential in the purchasing experience, the metaverse and the supply chain. Vehicle and sustainability issues are also being considered”

Unique digital works of art

Porsche’s new project in the field of digital art is realized by the Hamburg-based designer and 3D artist Patrick Vogel In his studio ALT/SHIFT, the former architect is creating an impressive visual language for various applications. For Porsche, he designs digital portraits that center around a white Porsche 911.

Buyers can influence the design of their individual NFTs in a collaborative and immersive journey lasting several months. To do so, they can choose from three core themes of the Porsche brand and integrate them onto the artwork according to their personal preferences.

The Performance, Heritage and Lifestyle routes will influence the appearance and character of the digital collectibles. Owners then have access to their individual collector’s items in the virtual world, with each being created by the Unreal Engine 5.

“The NFT artworks enable us to take our understanding of modern luxury and the unique brand positioning of Porsche into the digital world,” said Detlev von Platen, Member of the Executive Board for Sales and Marketing. Owners of the Porsche NFTs gain exclusive access to experiences in the virtual and real world. Digital pioneers can, for one, participate directly in Porsche’s journey into the world of Web3 and enter into a dialogue with the brand.

Starting in January 2023, prospective customers will have access to a total of 7,500 unique digital collector’s items. As usual in the Web3 scene, it is possible to register in advance on an Allowlist. Purchase of the NFTs is limited to three per person.

With its new virtual brand presentation, Porsche is underscoring its position as an iconic brand and transferring the captivating appeal of its sports cars to desirable artefacts in the digital world. As customers expect from Porsche, the NFT is also rare, iconic and timeless.

Digital art is just one aspect of Porsche’s Web3 strategy. The sports car manufacturer is working to integrate the potential of blockchain technology into existing and future processes and solutions. The collaboration runs across multiple disciplines, and it is proceeding with the support of subsidiaries such as Porsche Digital and MHP, plus strategic business partners such as UP.Labs and nft now. Distribution is carried out by road2dreams GmbH, a new company founded by our partner

Digital art for real: ‘The Art of Dreams’ in Miami

Porsche rounds off its brand presentation in Miami with an impressive physical art experience. The real-life installation by digital artist Chris Labrooy on the beach of the Pérez Art Museum Miami marks the first time that Porsche’s ‘The Art of Dreams’ initiative has travelled to America. The larger-than-life figure, titled ‘Dream big.’, pays homage to childhood dreams and invites viewers to ponder questions such as: Are we following our dreams? Where will our dreams lead us?

Labrooy’s installation incorporates a white Porsche 911. The sports car is the connecting element between the digital collectibles and the physical world and is at the centre of all the physical and virtual initiatives that Porsche will be presenting during Art Basel in Miami.



Jan Klonz- photos Porsche


29.11.2022 / MaP

More News

Delivery of the last Lamborghini Aventador LP 780-4 Ultimae coupé and 1: 1 NFT
  Last Aventador Ultimae Coupe deliveryHandover ceremony to the auction-winning collectorAutomobili Lamborghini delivers the last-ever Aventador LP 780-4 Ultimae[1] coupé, together with the exclusive NFT created in collaboration with more >>
Automobili Lamborghini's NFT journey continues
Countdown to the eight-month “The Epic Road Trip” program releasing new Lamborghini NFTs to collectFollowing its two successful NFT projects to date, Automobili Lamborghini, in collaboration with NFT PRO™ and INVNT.ATOM&t more >>
First-ever flight "NFTicket" sells for $1 million USD in live auction
Air Europa becomes first airline to mint a plane ticket on the Algorand blockchain via TravelX, making it most valuable ticket sold in commercial aviation historyTravelX, the company building the travel industry's first blockchain-based distribution protocol, an more >>
The National Motor Museum Trust partners with Podium Legends for NFT collection
The National Motor Museum Trust has partnered with British tech innovators Podium Legends to launch the first NFT collection of images and videos from the NMMT photography and film archive.Mixing heritage with innovation by bringing more >>
Delta Investment Tracker launches NFT explorer as part of NFT push
•    First app to allow you to view your NFTs alongside the rest of your investment portfolio •    Delta will also allow users to view and explore NFT collectionsDelta, the investment tracker, ann more >>
Motorverse launches motorsport avatar NFT collection “Torque Squad”
Motorverse Corporation, a subsidiary of Animoca Brands, has announced the launch of Torque Squad – a collection of 8,888 racing avatar NFTs called “Torqies”. The first Torqie presale starts on 2 April 2022; for more information see more >>
Acura Enters the Metaverse with Integra NFT and First-Ever Virtual Auto Showroom
    Acura launches limited edition Integra NFT; first 500 customers to reserve a new 2023 Acura Integra at have opportunity to claim NFT    Acura will be the first automaker to open a digital showroom in the metaverse on March 22  more >>
Fabian Oefner: the artist behind the first NFT in the history of Lamborghini
The project Space Time Memory is made of two different components, a physical and a digital oneAutomobili Lamborghini discloses further information about the recently announced first NFT (non-fungible token) project in the company’s hist more >>
To the moon and back: Lamborghini presents the exclusive Space Key
... Artwork paired with carbon fiber flown into outer space, part of the brand’s entry into the NFT worldAutomobili Lamborghini announces the first NFT (non-fungible token) project in the company’s history. Social media posts around the more >>
HB Antwerp Announces the Launch of Signum – The First Luxury brand born in the Metaverse,with release of NFTs
Signum will bridge the physical and digital worlds in the diamond industryHB Antwerp, the entrepreneurial diamond start-up, is proud to announce the release of the first luxury brand created by nature and born in the Metaverse, Signum.  Signum is an experiential diamond brand aimed at a new generation of luxu more >>
2001-2023 copyright