Silverstone and OAK View Group agree strategic sales partnership

Silverstone and OAK View Group agree strategic sales partnership

16.09.2019: .. following British Grand-Prix renewal • Silverstone becomes founding member of Oak View Group’s International Venue Alliance

.. following British Grand-Prix renewal


 


•    Silverstone becomes founding member of Oak View Group’s International Venue Alliance

•    Two-year agreement focuses on developing commercial partnerships and content opportunities

•    Announcement follows Formula One decision to hold British Grand Prix at Silverstone until 2024




Oak View Group (OVG), the global venue development, advisory and investment company for the sports and live entertainment industries, formally launched the OVG International Venue Alliance today with its founding member, Silverstone Circuit.
 


The announcement follows the conclusion of a deal between Silverstone and Formula One management, which will see the world-famous circuit continue to host the British Grand Prix until at least 2024, as well as retaining new rights and benefits that provide attractive opportunities for brands.
 


Silverstone’s two-year agreement with OVG aims to deliver corporate partnerships at prime locations around the track, including the prominent bridge connecting the hotel to the wing, the 4,000-capacity conference and exhibition space, the new luxury ‘Residences at Silverstone’, and The Silverstone Experience Centre - which is due to open soon. The agreement also aims to secure an annual naming rights partner for Silverstone, as well as other corporate partnerships. In addition, OVG’s expertise in music and live entertainment will attract events, including concerts and festivals, to the circuit.
 



Commenting on the partnership, Sam Piccione,Oak View Group’s International President, said:
“We’re delighted to be in a position to help Silverstone deliver additional revenue as a founding member of Oak View Group’s International Venue Alliance.
 


“This iconic circuit has a rich motorsports history, and we’re looking forward to working with the Silverstone team to develop world-leading content, partnerships, and experiences during this next exciting phase of their development.”
 



Nick Read, Commercial Director at Silverstone, said:
“With Silverstone’s extended five-year contract to host the British Grand Prix now in place, the opportunities for partnerships with British and global brands are limitless.
 


“We are excited to be working with Oak View Group’s world-class team to expand our partner portfolio and reach, and we’re looking forward to working alongside other like-minded venues as they join the OVG International Alliance.”
 


The Silverstone partnership follows the launch of Oak View Group International in March, and the announcement of its first European development project - the Santa Giulia arena in Milan, which will host events during the 2026 Winter Olympics.
 



Silverstone is the first of a number of announcements OVG expects to make as new members of the OVG International Venue Alliance are confirmed throughout 2019. The Alliance is modelled on OVG’s highly successful Arena and Stadium Alliance in the United States, an invitation-only partnership of 28 arenas which enables independent venues to attract global sponsorship opportunities, additional events and content, and achieve efficiencies of scale that are otherwise only available to large groups.




Alison Hill - photo Silverstone

Permanent-URL: http://www.automobilsport.com/silverstone-oak-view-group-partnership-british-gp-renewal---197436.html

16.09.2019 / MaP

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