BMW Junior Team: New M cars, M track day and social media coaching.

BMW Junior Team: New M cars, M track day and social media coaching.

10.08.2020: The BMW Junior Team has an eventful week behind them, even without any racing. It started with Markus Flasch, Chairman of the Board of Management of BMW M GmbH, presenting them with three new BMW M cars.


The BMW Junior Team has an eventful week behind them, even without any racing. It started with Markus Flasch, Chairman of the Board of Management of BMW M GmbH, presenting them with three new BMW M cars.



Dan Harper (GBR), Max Hesse (GER) and Neil Verhagen (USA) now have the keys to a BMW M2 Competition (combined fuel consumption: 10.0 l/100 km; combined CO2 emissions: 227 g/km), a BMW M3 Limousine and a BMW M4 Coupé (combined fuel consumption: 10.0 – 9.3 l/100 km; combined CO2 emissions: 227 – 213 g/km).



“We’re delighted that the three lads are representing BMW M so well with their speed and their positive attitude as the BMW Junior Team,” said Flasch during the handover at BMW M GmbH in Garching.



“Now it’s not only on the racetrack that they will be driving the most powerful letter in the world, they’ll be driving it on the road as well.” Harper said: “I was really keen to be able to drive an M car from day one. It’s fantastic that the time has now come.” Hesse added: “What’s really good is that we can practice on the Nordschleife with the M cars as well. We’re still new to the track, so every lap that we can do there outside race weekends is really valuable.”

 

The week continued with social media coaching from TikTok and Instagram stars Sky&Tami. The two of them have 14 million fans on TikTok and one million fans on Instagram, and are already working on the digital launch of the current Formula E car BMW iFE.20 alongside BMW Motorsport.



Sky&Tami gave the BMW Junior Team valuable tips on how to present themselves even better on social networks. In return, the influencers were given a taxi ride on the Nürburgring-Nordschleife (GER).

 

At the end of the week, the BMW Junior Team continued with the BMW M Track Day at the Hockenheimring (GER). Selected guests were given the opportunity to take test drives and taxi rides in the BMW M4 GT4 and BMW M2 CS Racing BMW M customer racing cars.


Alongside the BMW Junior Team, they also received support from BMW DTM driver Sheldon van der Linde (RSA) and the BMW M Motorsport dealers Walkenhorst, Schubert and Cuntz.




 “I spent a lot of time in the passenger seat for driver training. It was really cool,” said Verhagen. “I was also able to do a few laps in the BMW M2 CS Racing myself. I had a lot of fun overall and would love to take part in track days like this again in the future.”

 




Ingo Lehbrink- photos BMW

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10.08.2020 / MaP

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