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Veloce Racing announces TW Steel as Official Timing Partner
20.11.2020: • Dutch watchmaker to collaborate with innovative Extreme E team
• TW Steel/Veloce watches to go on sale to mark inaugural season
• London-based outfit continues to gather momentum ahead of Saudi Arabia opener
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• Dutch watchmaker to collaborate with innovative Extreme E team
• TW Steel/Veloce watches to go on sale to mark inaugural season
• London-based outfit continues to gather momentum ahead of Saudi Arabia opener
Veloce Racing has announced an all-new partnership with world-renowned watchmaker TW Steel, with the pairing set to compete against the clock together during the inaugural season of Extreme E, commencing on 20 March, 2021.
The Dutch watchmaker operates out of Amsterdam in the Netherlands and has enjoyed several long-standing affiliations with reputable motorsport brands across the industry. It is now extending this association to Veloce Racing and into the next-generation, all-electric Extreme E championship.
Veloce Racing, meanwhile, is expanding its ever-growing list of partners following a successful livery reveal during the Extreme E Virtual Global Series Launch. Fellow partner, ART Grand Prix is currently preparing the car and livery at its facility in France.
The partnership itself will incorporate combined marketing campaigns, watch designs adorning the race gloves as well as a limited-edition range of TW Steel/Veloce watches to go on sale, with multiple models designed to appeal to both Veloce’s Extreme E and esports audiences.
Daniel Bailey, Veloce Racing CEO commented:
“We’re all really excited to welcome TW Steel to the fray as our Official Timing Partner. It’s important for us to have such a recognisable brand on-board for our first season in Extreme E, and to have one that is so established in the motorsport industry is an added bonus.
“Veloce has been touted as an innovator and disruptor in this space, and we’re delighted to be partnering with like-minded organisations. I think I speak for everyone when I say this collaboration is going to be a huge success!”
Jordy Cobelens, TW Steel CEO added:
“Having worked with several Formula 1 teams and numerous high-profile drivers, Veloce Racing was a natural fit for us and this partnership enables us to transition into the ever-growing world of electric motorsport.
“The Veloce-branded watches we’re planning to release will be a fun project for us. We’ll also be accessing two brand new audiences in the shape of virtual motorsport fans and those who are passionate about the environment.”
About Veloce
Veloce is a London-based organisation that focusses on disruptive areas of the sports and entertainment industries – specifically, esports and sustainable, EV motorsport. The brand comprises established professional gaming organisation, Veloce Esports and Extreme E outfit, Veloce Racing with both teams falling under the overarching Veloce umbrella. As a whole, the business occupies the fastest-growing sectors in motorsport.
The Veloce Esports' driver stable includes many high-profile drivers, influencers and teams from across the globe. Among them are the official McLaren Racing, Alfa Romeo, Sauber and YAS HEAT esports programmes as well as YouTube sensations Tiametmarduk, Aarava, Xpertgamingtech and Lando Norris' Quadrant channel to name but a few. The organisation’s digital broadcast network, across its various channels, generates in excess of 130 million views per month.
Veloce Racing was born from Extreme E’s vision of sustainability-focussed, content-rich and gender-equal sport. The team’s remarkable leadership line-up is spearheaded by legendary Formula 1 designer Adrian Newey and Formula E Champion and ex-Formula 1 driver Jean-Éric Vergne.
They are joined by a host of other industry entrepreneurs and innovators who are eagerly awaiting the start of the inaugural 2021 season. Extreme E is an innovative new motorsport championship that sees electric SUVs going head-to-head in areas of the world that have been damaged by climate change or environmental issues.
To learn more, please visit: www.veloce-racing.com or www.veloce-esports.com
Izzy Hall ,Veloce Racing photos
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