ABT CUPRA XE competing in the Extreme E adventure: Season opener in the desert of Saudi Arabia

ABT CUPRA XE competing in the Extreme E adventure: Season opener in the desert of Saudi Arabia

29.03.2021: Showdown in the hot Saudi Arabian desert: This weekend (April 3–4), the new Extreme E electric off-road racing series will kick off its first season in Al-Ula.

Showdown in the hot Saudi Arabian desert: This weekend (April 3–4), the new Extreme E electric off-road racing series will kick off its first season in Al-Ula.




The Desert X Prix marks the start of a total of five events that will take the nine teams to Greenland, the Amazon region and Patagonia, among other places. Among them: the ABT CUPRA XE team with its drivers Claudia Hürtgen and Mattias Ekström, who will be sharing the cockpit of the 550-hp e-CUPRA ABT XE1, just one spectacular aspect of the series.



The Desert X Prix will be held over two days with the qualifying heats on Saturday and the final races on Sunday. In each case, four or five cars will compete against each other in a direct duel on a circuit with an approximate length of ten kilometres. There will be a driver change at the halfway point in the race.



“We were one of the first teams to sign up, because we believe in the innovative concept of Extreme E,” says Hans-Jürgen Abt, Managing Partner of ABT Sportsline. “After many months of intensive preparation, it’s now getting serious and the adventure begins. It’s great that ABT is once again involved as a pioneer right from the very beginning.”
Claudia Hürtgen: “Even after 25 years, it feels like the first race”



Claudia Hürtgen summarizes her thoughts ahead of the season opener. “Even after 25 years in motorsport, it feels like it does before the first race,” says the only German driver in the field. She adds that formulating expectations is difficult. Hürtgen: “The car, the team, the race format and the surface, everything simply is new for us. We’ve prepared intensively and are now looking forward to the race finally getting underway.”



For the Aachen native, who is one of the most successful racing drivers in Europe with successes in various touring and sports car championships, as well as several endurance races, among other things, the issue of sustainability also plays a major role alongside racing: “Of course, I’m a racing driver first and foremost and want to win races, but on the Extreme E tour, we are also learning in detail about many of the consequences of climate change.”



Mattias Ekström: “Extreme E is like a best-of of motorsport”


DTM, Rallycross or the Dakar Rally: Mattias Ekström has experienced and won a lot in his career. And yet, everything is different now. “I’m familiar with electric cars, races on sand and door-to-door battles, but I’ve never experienced everything together like this.

 

Extreme E is therefore like a best-of of motorsport for me,” says the Swede, who is considered as one of the best and most versatile racing drivers in the world. He was part of ABT’s DTM team from 2001 to 2017. He celebrated two titles with them, and in 2016, he won the drivers’ title of the FIA World Rallycross Championship. For the past year, Ekström has been an ambassador for the CUPRA brand.



“When the names CUPRA, ABT and Ekström come together, there is no need to discuss goals at length: We are all racers and want to fight for trophies,” says Ekström. And also to raise awareness. “Together with the Extreme E family, we want to show people where the world is suffering or has already suffered.”



Schaeffler and Stone Island join the team as new partners



A long-standing and successful partnership is entering its latest instalment: Automotive and industrial supplier Schaeffler is also accompanying its involvement in Extreme E together with ABT Sportsline.



The two brands have already formed a successful team in the Formula E electric racing series since the championship was founded in 2014 and are now also combining forces in the DTM with the entry of a race car for Schaeffler brand ambassador Sophia Flörsch. Schaeffler’s logo is present on the e-CUPRA ABT XE1 and on the overalls of Claudia Hürtgen and Mattias Ekström, among other things.


Sporty and fashionable around the world: When the ABT CUPRA XE team travels to events in the desert, Greenland or Patagonia, they do so in style: Stone Island bedecks the entire team with clothing for the trips. The Italian leisurewear label stands for extensive research in the fields of fibers and fabrics, as well as innovative design. The brand has redefined the concept of sportswear and achieved cult status.


 

Fully electric: e-CUPRA ABT XE1 ahead of its race debut


This weekend, the e-CUPRA ABT XE1 will be presented for the first time in its final design and in real racing action. With its 400 kW (550 hp), the all-electric SUV accelerates from zero to 100 km/h in just 4.5 seconds and masters gradients of up to 130 percent.


The car was designed by Spark Racing Technology in France, while the standardized battery technology is supplied by Williams Advanced Engineering from the UK.



The highlight: As a world first, the car is charged by a zero-emission energy source using hydrogen fuel cell technology. The system uses water and the sun to generate hydrogen, which can be used to charge all of the race cars independently from the grid. The only byproduct is water, which is used elsewhere on site.

 

Prominent competition: Lewis Hamilton, Nico Rosberg and Jenson Button


The competition that ABT CUPRA XE will be facing could hardly be more illustrious: Reigning Formula 1 world champion Lewis Hamilton and 2016 world champion Nico Rosberg have brought their own teams to the starting line. As is also the case for the 2009 F1 champion Jenson Button, who will also be behind the wheel himself.



They will be joined on the grid by such well-known names as Carlos Sainz, Sébastien Loeb, Timmy Hansen and Johan Kristoffersson.



Racing for a Reason: The challenges of the Al-Ula region


Extreme E is not just about motorsport, it’s also about racing against climate change. The series and teams use each event to draw attention to particular challenges facing the region. The Desert X Prix takes teams to Saudi Arabia, home to the world’s largest contiguous sand desert, and there to the Al-Ula region. The terrain is breathtaking and at the same time unforgiving with its extreme conditions.


The effects of climate change here include rising temperatures and more frequent and prolonged droughts, as well as deforestation, overgrazing and unsustainable water use. About 12 million hectares of productive land become infertile every year, due to desertification and drought alone.




Extreme E live on ProSieben MAXX with Daniel Abt as an expert



Extreme E has succeeded in attracting renowned television partners all over the world. For example, the BBC, Eurosport, FOX and Sky will broadcast the final races on Sunday. In Germany, ProSieben MAXX will be broadcasting live from Saudi Arabia on Sunday, April 4, starting at 12 noon.



Daniel Abt will also be part of the broadcast as an expert. ABT partner CUPRA will present the broadcasts and accompany the commitment with a specially produced commercial under the slogan of: “Don’t limit your challenges. Challenge your limits”. A complete list of all channels can be found here: www.extreme-e.com



GridPlay: How the fans can support ABT CUPRA XE



The best starting position in the final could be a deciding factor – and that lies in the hands of the fans. From March 31 until 60 minutes after the start of the “Crazy Race” on Sunday, fans can vote twice a day via the Extreme E website or on Twitter using the hashtags “#GridPlay #ClaudiaHürtgen” or “#GridPlay #MattiasEkström”.



Once the votes are aggregated, the team with the most fans gets to choose its starting position. An additional strategic element: The teams that do not reach the final also play an important role by passing on their votes to a team of their choice.

 

 

Happy Birthday: Number #125 as a tribute to the company’s anniversary


ABT will be racing with the number 125 this season. “Our company is celebrating its 125th birthday in 2021. We also want to celebrate this with the special number at our races all over the world,” says Hans-Jürgen Abt. ABT was founded in 1896 as a horse smithy in Kempten and is now in the hands of the fourth and fifth generations.


“From horse-drawn carriages in the Allgäu winter to high-tech electric SUVs in the desert, that shows the impressive development of our company in over a century,” says Abt. Mattias Ekström has already been part of the ABT family for two decades. “I have raced with many different numbers in my career. My favorite, of course, will always be number one, because that shows that you have achieved something great in the previous season,” says the Swede.


“To choose the number 125 for the birthday celebration year is a great idea and shows what a special meaning tradition has in the ABT family. Now, we also want to have something to celebrate at the races this year.”




Karla Kanz, Mark Schneider- photos ABT, Charly Lopez, Eder Fernandez



Permanent-URL: http://www.automobilsport.com/abt-cupra-xe-extreme-e-opening-saudi-arabia---221093.html

29.03.2021 / MaP

More News

Veloce Racing announces partnership with XCDS for the first race of the inaugural Extreme E series
29.03.2021
•    Veloce Racing joins forces with innovative international software company for the first time•    London-based squad signs new partner for the first race •    Inaugural Extreme E season set to kick off with Desert X Prix this weekend more >>
JBXE Racing and Lotus Engineering join forces in Extreme E Technical Partnership
29.03.2021
JBXE Racing is delighted to announce Lotus Engineering as the latest addition to its family of partners. The world-renowned British engineering consultancy, part of Group Lotus, joins as Technical Partner, supporting Jenson Button’s Extreme E team in this radical new electric off-roading series.  more >>
Extreme E starts this weekend in AlUla, Saudi Arabia
29.03.2021
Saudi Arabia is set to host Extreme E's first ever race, the Desert X Prix, on April 3 and 4 at the breathtaking destination of AlUla. Organisers today revealed the reasons behind their choice to launch the first ever season of the series from Saudi Arabia, highlighting its aim to address global issues such as desertification and sustainability. more >>
Media giant Tencent to broadcast Extreme E in China
28.03.2021
Extreme E, the ground-breaking off-road electric race series is delighted to announce that Chinese media giant Tencent will stream all five of the championship’s X Prixs on its digital platform, QQ.com as well as its associated apps Tencent Sports, Tencent News and Tencent Video. more >>
Extreme E's GridPlay explained
27.03.2021
Extreme E, the electric off-road racing series, gets underway next weekend (3-4 April) in AlUla, Saudi Arabia and the series can now reveal how GridPlay  - its fan engagement concept - will work.     What is it? more >>
Insight TV motors ahead with Extreme E racing series
26.03.2021
Insight TV, the leading millennial-focused global channel and content producer, today announces it has signed an agreement to broadcast the inaugural season of Extreme E, the pioneering electric off-road racing championship.Broadcasting across Insight TV’s line more >>
Extreme E partners with XITE Energy drink
25.03.2021
Extreme E, the pioneering electric off-road racing championship, has confirmed today that XITE Energy will become official Energy Drink Supplier to the sport for purpose series.XITE Energy, which was born in Bristol UK, is only two years old but more >>
The Adventure Begins - Nine Teams Start the First Extreme E Season
25.03.2021
•    Three Formula 1 world champions will be entering the competition with their own teams•    The first racing series with equal gender representation in the cockpit•    Continental’s tuning partner ABT Sportsline from Germany is also involved more >>
Slovenia's Sport TV to air Extreme E
24.03.2021
Brand new electric off-road championship, Extreme E, has signed a broadcast deal with Slovenia’s sport-only public television channel, Šport TV.The station, based in the Slovenian capital, Ljubljana, will televise Extreme E&rs more >>
Veloce Racing become first Extreme E team to offset pre-season carbon through forestry REDD project in Para, Brazil
24.03.2021
•    Veloce Racing reinforces commitment to carbon management with ALLCOT Group ahead of first Extreme E race •    In anticipation of the Amazon X Prix in exactly 6 months’ time, the team has selected the Para Legacy P more >>
Extreme E extends UK reach with ITV partnership
22.03.2021
New breakthrough motorsport, Extreme E, has confirmed it will air on ITV - the UK’s biggest commercial broadcaster - which will broadcast the live racing action, highlights shows and the championship’s 20-part magazine programme – Electric Odyssey. In addition, fans will be able to watch live and catch up on demand on Extreme E through the ITV Hub. more >>
KSA Sports agrees deal to broadcast Extreme E’s debut season
21.03.2021
KSA Sports – Saudi Arabia’s leading TV sports network – has today confirmed that it has added to its vast live event portfolio by acquiring the rights to the debut season of Extreme E.The network will broadcast live all five of the b more >>
Veloce Racing and Regatta Professional celebrate Global Recycling Day with launch of 100% recycled clothing range
18.03.2021
•    London-based Extreme E team reinforces sustainability mission with new clothing range   •    The range is targeted at all outdoor adventurers, conscious of environmental sustainability issues more >>
Extreme E joins forces with Polymateria to tackle global plastic pollution
18.03.2021
Extreme E, the new electric racing series with a sustainable conscience, is joining forces with Polymateria and its ground-breaking technology which aims to tackle global plastic pollution. The two organisations are making this announcement on World Recycling Day. more >>
Extreme E announces Jutta Kleinschmidt as Advisor and Championship Driver
17.03.2021
Extreme E has announced the second of its experienced off-road racers who will be supporting the series in advisory roles and be on site as ‘Championship Drivers’ should any of the teams require them during the inaugural season. Jut more >>
‘Extreme E Count Us In Challenge’ - Motor racing fans compete to cut their carbon emissions
16.03.2021
Extreme E, the brand new electric off-road racing series, is joining forces with Count Us In to launch the “Extreme E Count Us In Challenge” - which uses the power of sport, and the excitement of motor racing, to inspire fans to take practical steps on climate change.   more >>
Extreme E Reveals ‘Joker Driver’ and race course advisor, Timo Scheider
15.03.2021
Extreme E has revealed the first of its two ‘Joker Drivers,’ in the form of Timo Scheider, an experienced German racer with two DTM titles to his name. Scheider will be supporting Extreme E across myriad sporting projects. more >>
Mikaela Ahlin-Kottulinsky joins JBXE
12.03.2021
Extreme E’s latest addition to the teams line-up – JBXE - has today confirmed Mikaela Åhlin-Kottulinsky will join Jenson Button, the team’s founder and driver, in the cockpit.Åhlin-Kottulinsky is no stranger to Extre more >>
World-first gender equal motorsport series champions female drivers
08.03.2021
#ChooseToChallengeToday marks International Women’s Day and ground-breaking motorsport series Extreme E is primed to make its much-anticipated debut in Saudi Arabia in just under a month’s time. The brand more >>
One month until Extreme E series crowns its first ever race champion in Saudi Arabia
04.03.2021
Extreme E’s first ever race is just one month away, and with ten teams ready to compete, fielding a legendary line-up of champion drivers, the series is gearing up for an epic opening weekend of action when it all kicks off in AlUla, Saudi Arabia, 3-4 April. more >>
Veloce Racing completes Extreme E line-up by signing Emma Gilmour as female reserve driver
02.03.2021
•    Experienced rally, rallycross and off-road racer bolsters Veloce Racing driver roster   •    New Zealander beat several current Extreme E competitors to win FIA Women in Motorsport and QM more >>
Extreme E All-star broadcast team to tell the story of Season 1
26.02.2021
Extreme E has today revealed an all-star team to tell the story of its inaugural campaign. TV presenter, Layla Anna-Lee, will be the on-site anchor for the championship’s magazine show, while Jennie Gow and Andrew Coley will lead the commentary line-up out of a London-based studio.   more >>
Extreme E reveals innovative "Command Centre"
22.02.2021
Extreme E, the new electric off-road series, today reveals its innovative ‘Command Centre’ – a classic motorsport pit wall unpacked - which will play a focal role in the live race broadcasts, creating drama and atmosphere. Operating like a futuristic strategy room, this purpose built studio is where key team players will join together to watch the race unfold and make strategi more >>
Inaugural Season of New Extreme E Race Series Gets Underway in Saudi Arabia in April 2021
18.02.2021
•    Extreme E season begins in the Arabian Desert and ends on the glaciers of Tierra del Fuego•    Joint projects strengthen efforts to protect the environment in the regions involved•    Race series uses CrossContact Extreme E tyre specially developed by Continental more >>
Extreme E's ship prepares to set sail for opening race
18.02.2021
After a two year extensive refurbishment process, Extreme E’s floating centrepiece, the St. Helena, is now just hours away from setting sail for the championship’s inaugural race weekend, which takes place on 3-4 April in Saudi Arabia. more >>
T-minus 50: First Extreme E race weekend approaching apace
12.02.2021
Extreme E’s first race weekend is just 50 days away, and with ten teams signed up, fielding a legendary line-up of champion drivers, the series is gearing up for an epic weekend of action in Saudi Arabia on 3-4 April.  PHOTOS HERE more >>
Extreme E teams up with 3devo to create its trophies from plastic waste
05.02.2021
  Extreme E, which is set for its inaugural race in just 57 days, confirms 3devo as its Official Supplier of equipment and training to create the championship’s trophies from consumer plastic waste. more >>
Extreme E and AFC Energy complete hydrogen fuel cell system ahead of first race
28.01.2021
Extreme E has unveiled the hydrogen fuel cell generator which will play a key role in the opening season of this new electric racing series, starting April 2021. A world-first collaboration with AFC Energy, this technology will allow Extreme E to cha more >>
GMC HUMMER EV teams up for Extreme E
26.01.2021
GMC announced today a new multiyear sponsorship with Chip Ganassi Racing for the team’s first electric racing venture in the inaugural Extreme E season in 2021. CGR’s 550-horsepower electric SUV, which features a unique grille, graphics and bodywork, was inspired by the GMC HUMMER EV, the world’s first all-electric supertruck. more >>
Veloce Racing driver Jamie Chadwick goes ‘back to school’ to host a class of over 300 students for UN International Day of Education
25.01.2021
•    Veloce Racing driver goes ‘back to school’ to inspire the next generation•    22-year-old discusses topics including education, sustainability and gender equality •    Virtual visit to mark United Nations’ International Day of Education•    Zoom clas more >>
Extreme E confirms Jenson Button as team owner and driver
25.01.2021
Extreme E today welcomes its third Formula One World Champion to the series in the shape of Jenson Button, who will not only own a team – JBXE – but will also be one of the team’s two drivers. Arguably Button’s biggest move since lea more >>
Lance Woolridge joins Veloce Racing in new Extreme E championship as reserve and development driver
21.01.2021
•    Two-time South African Cross Country Series (SACCS) Class T champion Lance Woolridge selected to join UK-based Veloce Racing for inaugural Extreme E season in 2021•    Woolridge signed more >>
Veloce Racing confirms Stéphane Sarrazin for inaugural Extreme E season
21.01.2021
Veloce Racing, one of nine teams preparing to compete in the inaugural Extreme E series, has completed its driver line-up by signing French all-rounder Stéphane Sarrazin to partner reigning W Series Champion Jamie Chadwick.Sarrazin has e more >>
Veloce Racing first Extreme E team to sign up to United Nations Sports for Climate Action Framework
14.01.2021
•    Veloce continues to set pre-season pace in Extreme E through off-track initiatives•    UN Framework pledge underscores commitment to work towards climate neutrality•    Signing builds upon recent announcement regarding pre-season carbon measurement and offset•    more >>
Veloce Racing hails hugely successful Extreme E group test in Spain
22.12.2020
•    Motorland Aragón hosts intensive Extreme E test in build-up to inaugural season   •    W Series Champion Jamie Chadwick demonstrates driving prowess in Spain•    more >>
Extreme E completes star-studded first group test in Spain
20.12.2020
Extreme E, the innovative new electric off-road series, has completed its first group test at MotorLand Aragón, Spain, with many of the world’s biggest names in rally and off-road racing joining together.The impressive line-up, which included rally legends Sébastien Loeb and Carlos Sainz, World Rallycross champions Johan Kristoffersson, Timmy Hansen, and more >>
The ABT CUPRA XE team continues to prepare for its debut in the off-road racing series
18.12.2020
    The e-CUPRA ABT XE1, with Mattias Ekström and Claudia Hürtgen at the wheel, competes against seven other electric SUV’s    The engineering team counts wit more >>
Extreme E partners with Moncler
17.12.2020
Extreme E, the new electric off-road racing series, has announced it is partnering with Moncler. The renowned global luxury brand will provide a dedicated uniform for Extreme E’s on-site team, protecting them from the elements during the remote races. more >>
CUPRA and Extreme E: The electric odyssey begins
16.12.2020
Unprecedented challenge       The ABT CUPRA XE team is preparing for the Extreme E Racing Series, the off-road electric car competition in five locations on four continents    CUPRA driver more >>

Kategorien

2001-2021 automobilsport.com full copyright