PURE ETCR secures free-to-air coverage in Sweden with Kanal 9

PURE ETCR secures free-to-air coverage in Sweden with Kanal 9

24.04.2021: - Coverage of all PURE ETCR events across 2021 season - Free-to-air deal brings all-electric motorsport to fans in Sweden - Ground-breaking new series to begin in June

- Coverage of all PURE ETCR events across 2021 season

- Free-to-air deal brings all-electric motorsport to fans in Sweden

- Ground-breaking new series to begin in June






PURE ETCR, the world’s first all-electric, multi-brand touring car championship, is delighted to announce a major new free-to-air partnership with one of Sweden’s leading broadcasters, Kanal 9.



Established in 2007 and part of Discovery Network, Kanal 9 airs a wide range of content from lifestyle and interior shows to high-octane documentaries and sporting events.



Electromobility is rapidly gaining momentum in Sweden. In 2020 nearly a third of all new passenger cars sold in the Scandinavian country were electrified, compared to 11 percent a year earlier. Electrified cars accounted for a staggering 49 per cent of December sales.



PURE ETCR, the world’s first all-electric, multi-brand touring car championship, will host its first full season in 2021 with a calendar comprising five all-action events in Europe and Asia, beginning at Autdromo Vallelunga Piero Taruffi, Italy, on June 18-20.



The competing machines are the most powerful touring cars ever built with a peak power of 500kW - the equivalent of 670bhp - generated by their electric motors.



Xavier Gavory, PURE ETCR Series Director, said:
“We are very pleased to secure this broadcast agreement with Kanal 9, which will not only introduce fans in Sweden - a country with such a strong heritage in touring car racing to PURE ETCR - but will also give them a chance to see one of their greatest champions - Mattias Ekström - in action.



Sweden has embraced electromobility so enthusiastically; both through its people and its car manufacturers, which makes this agreement especially pleasing. I’m sure the non-stop action that PURE ETCR will create will show the fans in Sweden of the immense potential of electric cars.”





Jamie O’Leary photos ETCR

Permanent-URL: http://www.automobilsport.com/pure-etcr-free-to-air-coverage-sweden-kanal9---222238.html

24.04.2021 / MaP

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