International Live Television Coverage to reach 70 countries for Jerez Finale

22.11.2008: International Live Television Coverage to reach 70 countries for Jerez Finale

The final round of the inaugural football-themed Superleague Formula motor racing championship this weekend is set to reach 70 countries across the globe with a potential audience reach of more than 100 million people.

The former home of the Spanish and European Grands Prix, Circuito Permanente de Jerez, will host the concluding event of the new championship which features the colours of the world's leading football clubs on 750 horsepower, V12 powered single seaters.

Superleague Formula is broadcast on major international broadcasters throughout the world, taking the new championship to the same networks where football fans cheer on their local heroes.

In addition, a 52-minute highlight programme of the race weekend is also produced for the networks. Fans can view the championship on:

UK: Setanta Sports

Spain & Andorra: Cuatro

Italy: Sky Italia

Portugal: TVI

Brazil: SporTV Globo

France: Direct 8

Holland: RTL

Greece: Alpha TV

Cyprus: MiVision

Turkey: Show TV

UAE & Middle East countries: Abu Dhabi Sport

Russia: 7TV

Sweden: Viasat Sport

Norway: Viasat Sport

France: Direct 8

For all the remaining European countries, Eurosport 2, provides live coverage of the race weekend as well as a specific magazine in prime time on Tuesdays.

In addition to the commercial broadcasters and leading sports networks, coverage of Superleague Formula has been extended thanks to partnerships developed with the football clubs. On-track action is also broadcast on many of the participating club's own networks including:

AC Milan: Milan Chanel

Borussia Dortmund: BVB TV

PSV: PSV TV

FC Basel: FCB Internet TV

RSC Anderlecht: RSCA TV

Galatasaray: Galatasaray TV

Glasgow Rangers: Rangers TV

Sevilla FC: Sevilla TV

Corinthians: Corinthians TV

Flamengo: Flamengo TV

Olympiacos: TV Magic

Liverpool: LFCTV

"The reaction to the television programming we have received from fans around the world has been exceptionally positive," Superleague Formula President and CEO, Alex Andreu said.

"Our broadcast partners have done an exception job in promoting the championship and taking our unique race format to a global audience.

"Our research demonstrated great enthusiasm for the concept by the fans. The reaction we have received from our broadcast partners has certainly quantified that research."

While Superleague Formula has attracted some of the biggest names in world football to the championship, SFTV, the television production division of the new series also recruited some of the main players in sports television production including Host Broadcast Services (HBS) for the race coverage; Gigawave, for the supply of the on-board camera and RF systems; NEP Visions, for the OB editing facilities; Wurmsers, for the on-screen graphics and InBC for the production services.

Chinese club Beijing Guoan holds a 59 point lead in the inaugural championship going into the final round over Dutch club PSV Eindhoven, with Liverpool FC only a single point adrift.

With 50 points available for each race win – these three clubs, plus AC Milan are still mathematically able to claim the title in Jerez this weekend.

- Paul Ryan-

Permanent-URL: http://www.automobilsport.com/superleague-formula-jerez-live-television-coverage-countries-networks---47687.html

22.11.2008 /

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