AMG Winter Experience: Exclusive driving training courses on snow and ice in Sweden and Austria

AMG Winter Experience: Exclusive driving training courses on snow and ice in Sweden and Austria

17.11.2022: One-day and multi-day events with AMG vehicle fleet for beginners and advanced drivers From January to March 2023, the AMG Experience will be offering participants the opportunity to improve their driving skills on snow and ice under the guidance o

One-day and multi-day events with AMG vehicle fleet for beginners and advanced drivers

From January to March 2023, the AMG Experience will be offering participants the opportunity to improve their driving skills on snow and ice under the guidance of experienced instructors and AMG Brand Ambassadors from the world of motorsport with the exclusive AMG Winter Experience.

In addition to the proven and popular trainings in Swedish Lapland, a destination in Austria's Saalfelden is also on offer for the first time. With the Mercedes-AMG EQE 53 4MATIC+ (power consumption combined: 22.7 - 19.6 kWh/100 km; CO2 emissions combined: 0 g/km)[1], the vehicle fleet also includes a model with purely battery-electric drive for the first time.

Also new to the portfolio is the Mercedes‑AMG SL 63 4MATIC+ (fuel consumption combined: 13.2-12.8 l/100 km; CO₂ emissions combined 300-290 g/km)2. During all events, qualified instructors coach participants individually and give helpful tips to improve driving skills based on their many years of experience in motorsport.

In Sweden, a unique experience awaits participants on a frozen lake of more than 337,000 m² near Arjeplog: Numerous and very different handling tracks are prepared on the layer of ice that is more than 90 centimetres thick, guaranteeing consistent riding conditions.

The base layer allows a choice of icy surfaces or an almost completely solid snow cover - the perfect scenario to develop a feeling for traction and steering precision. Arjeplog is a very special place for every petrolhead: For decades, car manufacturers from all over the world have been testing their prototypes and camouflaged pre‑production cars for their winter suitability here.

The almost limitless expanse of the lake convey an unmistakable feeling of freedom. The aim of the training sessions is to master an AMG Performance or sports car model safely, even in borderline situations, and to improve one's own driving skills. In addition, the focus is of course on driving pleasure on snow and ice in the impressive wilds of Swedish Lapland. The fleet of vehicles offers a lot of variety and thus further exciting impressions for the participants.

One-day training courses for beginners in Austria new in the 2023 offering

New in the 2023 programme are one-day training courses with an overnight stay in the breathtaking mountain world of Austria: The "DISCOVER" programme is tailor-made for those interested in gaining their first dynamic driving experience on snow and at the same time getting to know the Mercedes‑AMG brand better.

Against the unique backdrop of the Salzburg foothills of the Alps, they can safely approach the limits of the vehicle and their own driving skills at the Driving Technique Experience Centre of the Austrian Automobile Club ÖAMTC.

The right programme for every driving ability

There is something for every experience level in the AMG Winter Experience: from beginners to advanced drivers to experienced experts. The "DISCOVER" training level is ideal for beginners. It focuses on driving safety and getting to know the Mercedes-AMG vehicles.

In the "PERFORMANCE" advanced training, the driver can expand on the learned basics of driving physics in practical exercises. In addition, the handling of performance vehicles in challenging situations and with the Mercedes-AMG driver assistance systems is further developed. During the "ADVANCED WEEK", participants have five days to improve their driving skills.

For the "PRO" level, prior experience by completing an AMG "ADVANCED" training or a comparable programme is a prerequisite. In the "PRO WEEK" event format, personal driving skills can be refined through increased individual support in small groups.

The "PRO PLUS" training level is ideal for drivers with track day ambitions. In intensive technical discussions with experienced racing drivers on and off the training grounds, they expand their skills and test driving at the absolute limit in the individual "PRO PLUS" format.

In some training formats, a spectacular ride in the AMG Ice Taxi complements the experience. With maximum traction and power, the AMG Ice Taxi shows what is possible under extreme conditions with special studded tyres.
Feeling great all-round after the training, too

After the driving experiences, participants can relax in comfortable accommodation and talk about the day's experiences. In Austria, the 4-star Hotel* Gut Brandlhof offers the appropriate environment including a steam bath to warm up and relax.

In Sweden, AMG guests stay in the 4-star Silverhatten Hotel* or in the 4-star AMG Lodge accommodation, which is reserved exclusively for participants. Only 18 kilometres from the training grounds, Hotel Silverhatten offers a great view of the wintry landscape of northern Sweden.

It has many amenities such as a restaurant, sauna, spa and fitness room. The AMG Lodge is equipped with exclusive rooms and is located in the midst of wonderful mountains and lakes. Culinary delights with Swedish creations and international specialities are a matter of course in the restaurants at both locations. Optionally, you can book other typical Lapland activities such as a ride on a husky dog sled.

Top racing drivers and AMG Brand Ambassadors as instructors

Successful racing drivers and AMG Brand Ambassadors are also available as instructors for selected training sessions. Maro Engel, Bernd Schneider, Karl Wendlinger and Bernd Mayländer are highly sought-after experts on all topics relating to professional vehicle handling.

Maro Engel was runner-up in the British Formula 3 Championship in 2007. He competed in the German Touring Car Championship (DTM) and is one of the world's best GT3 drivers with his numerous victories, including the GT World Cup in Macau and the 24-hour race at the Nürburgring.

With the Mercedes‑AMG ONE, he holds the world record for the fastest lap with a road-legal production vehicle on the Nürburgring-Nordschleife. With his five championship wins, "Mister DTM" Bernd Schneider is the record holder in the DTM. In 2013, he won both the Dubai 24-hour race and the Nürburgring 24-hour race in an SLS AMG GT3.

Karl Wendlinger was active in Formula 1™ from 1991 to 1995 and was a driver in the DTM from 2002 to 2003. The Austrian has been a Mercedes-AMG Brand Ambassador since 2012. Bernd Mayländer has been the driver of the Official FIA F1 Safety Car® since 2000.

The AMG Winter Experience vehicle fleet

The fleet of vehicles used in the AMG Winter Experience also includes, for the first time, an AMG Performance model with purely battery-electric drive and the new AMG SL Roadster. The entire portfolio ranges from the compact AMG A-Class to the GT models. Depending on the event format and option package, the vehicles will be single- or double-crewed.

In Austria, the following are available:

 Mercedes-AMG EQE 53 4MATIC+ (power consumption combined: 22.7 - 19.6 kWh/100 km; combined CO2 emissions: 0 g/km)[1]
 Mercedes-AMG A 45 S 4MATIC+ (fuel consumption combined 9.2-8.8 l/100 km; CO₂ emissions combined 208-200 g/km)[2]
Mercedes-AMG C 63 S Coupé (fuel consumption combined 10.8 l/100 km; CO₂ emissions combined 248 g/km)[2]

In addition, exclusively available in Sweden are:

    Mercedes-AMG SL 63 4MATIC+ (fuel consumption combined 13.2-12.8 l/100 km; CO₂ emissions combined 300-290 g/km)[2]
 Mercedes-AMG GT 63 S 4MATIC+ 4-Door Coupé (fuel consumption combined 13.5‑13.0 l/100 km; CO₂ emissions combined 308-295 g/km)[2]

About the AMG Experience

In addition to the AMG Winter Experience, the AMG Experience will be offering further exclusive driving events and training courses in Germany and Europe from spring to autumn next year. On the AMG Lifestyle Experience the AMG driving feeling is brought to life on selected and dreamlike routes.

The participants will stay in exclusive hotels and be spoiled with culinary delights. At the AMG Racetrack Experience Training sessions, participants improve their driving skills on the race track under the guidance of professional instructors from the world of motorsport.

The AMG Driving Academy has been thrilling its customers with exclusive dynamic driving events in a total of 16 markets since 2007. These include, for example, Australia, China, Japan and the USA.

The training courses are conducted by the external and independent tour operator zet:motion. GmbH. All formats can be booked now via the website "" or via the service hotline +49 711 340335-55 (Mon-Fri 8 a.m.-6 p.m.). All event dates and times are subject to the further development of the COVID 19 pandemic and the legal regulations in force in Austria and Sweden on the respective event dates. Further information on the AMG Experience programme is available from the zet:motion. GmbH service centre at [email protected].

[1] The electric energy consumption was determined on the basis of Directive 2017/1151/EU.

[2]The figures shown are the WLTP CO2 figures measured according to Art. 2 No. 3 of Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated on the basis of these figures.

 Melanie Cecotti- photos Mercedes


17.11.2022 / MaP

More News

V de V Sports Calendar 2023
V de V Sports are unveiling their 2023 calendar on the eve of organising the 30th Anniversary edition of the 2 Tours d’Horloge on 4-5-6 November.The season will kick off on Friday 10th and Saturday 11th March with the 6 Hours of Magny-Cours in collaboration more >>
Les 2 Tours d'Horloge - A 30th anniversary celebrated in style it deserved
LES 2 TOURS D’HORLOGE4-5-6 NOVEMBRE 2022Revived last year by the sheer determination of their creator, Eric Van de Vyver, who has since handed over the reins to his daughter Laure, the 2 Tours d’Horloge, the only endurance event in the world r more >>
Julien Moncet, Hyundai Motorsport deputy team director on last successes
Hyundai Motorsport Deputy Team Director Julien Moncet said: “It has been another successful few weeks for our customers, with more podiums, victories and titles to celebrate from rallies around Europe. The Kowax 2BRally Racing team helped T more >>
Motorsport UK Academy is pleased to unveil GARMIN as its latest Official Partner
GARMIN are industry leaders and innovators in engineering GPS navigation and wearable technology across a range of sectors, including the automotive, aviation, marine, outdoor and fitness markets.One of their recent innovations, the GARMIN Catalyst&t; more >>
New challenges for Comtoyou Racing in 2023
 •    Continuity: four Audi RS 3 LMS in TCR World Tour and TCR Europe   •    Novelty: three Audi R8 LMS GT3 in the Fanatec GT World Challenge Europe •  &n; more >>
The Clio Ice Trophy returns in 2023 - calendar
Building on its success in attracting young drivers who want to get into motorsport and more experienced drivers from all horizons, the Clio Ice Trophy will return this winter for a new season that promises to be even more intense and more spectacular!   more >>
Flexible Education for Young Drivers
For the first time in the history of the sport, an award-winning online school offers kart drivers aged 12 to 18 the opportunity to take high school and secondary school courses around their training and racing schedules. Its relevance is based on its extensive knowledge of the sport and more >>
Audi customer events coming up next week
  27–30/10 Buriram (THA), round 4, Thailand Super Series28–29/10 Highlands (NZ), New Zealand Endurance Championship28–30/10 Marseille (F), FIA Motorsport Games28–30/10 Suzuka (J), round 6, TCR Japan28–30/1 more >>
Who is Britain's best young driver?
 United Autosports join the search for Britain's best young driver with Aston Martin, AutoSport Magazine and the BRDC     The Aston Martin Autosport BRDC Award (AMABA) is a young driver’s dream, with the chance to win & more >>
69th Macau Grand Prix Confirmed for November 17 to 20
Macau Motorcycle Grand Prix returns to Guia Circuit as part of seven-race programmeMacao Special Administrative Region of China, October 17, 2022: The four-day 69th Macau Grand Prix will be held from November 17 to 20, with the seven-race programme see more >>
KTM X-Bow proves its worth as development machine for junior drivers
Rick Bouthoorn has successfully qualified for the GTC Race talent scouting programme, with a chance at winning a lucrative move to GT3 racing. The opportunity has come after the Dutchman’s impressive performances behind the wheel of a KTM X-BOW GT4. B more >>
Harry King secures third career title in Carrera Cup Benelux finale
Rising star Harry King successfully wrapped up the 2022 Porsche Carrera Cup Benelux title in fine style with a pair of victories in the final round of the campaign at Hockenheim.Despite being very much the dominant force in the series this season - having s more >>
Hyundai Motorsport Deputy Team Director Julien Moncet weekend review
“Our customers’ sweep of the available titles in the IMSA Michelin Pilot Challenge continues another very strong season for teams with Hyundai Motorsport-built TCR cars.   Taylor Hagler and Michael Lewis’ title adds to their own more >>
JANIS McDAVID: No arms, no legs - with Space Drive to the racing license
-    Passed the exam for the "National A" racing license, as the first driver with the Space Drive driving and steering system and a 4-way joystick -    Janis McDavid: "That was a special moment for me, to stand here now and know, hey I have the racing license!“ -    Important contribution to th more >>
Hollywoodstars, die Sportwagenrennen gefahren sind
Es ist kein Geheimnis, dass es Prominente gibt, die bei Wohltätigkeitsveranstaltungen an verschiedenen Sportarten teilnehmen, sei es Tennis, Golf oder andere beliebte Sportarten. Aber jetzt werden wir über Prominente sprechen, die sich für extremere Sportarten interessieren. more >>
Racing events coming up next weekend
06–09/10 Monza (I), round 4, Campionato Italiano GT Sprint07–09/10 Indianapolis (USA), round 8, GT America 07–09/10 Indianapolis (USA), round 7, GT4 America 07–09/10 Hockenheim (D), round 8, DTM07–09/10 Hockenheim (D), round 7 more >>
Mercedes-AMG keeps title chances in ADAC GT Masters and DTM
In the penultimate season rounds of both ADAC GT Masters and DTM, the teams with the Mercedes-AMG GT3 racked up two victories, four further podium results and valuable points for the respective championships. In ADAC GT Masters more >>
Coming up next weekend for Audi teams and drivers
23–24/09 Gelleråsen (S), round 5, GT4 Scandinavia 23–25/09 Riga (LV), round 5, BaTCC/4. Lauf BEC6H23–25/09 Monza (I), round 6, TCR Europe 23–25/09 Sebring (USA), round 7, GT America 23–25/09 Sebring (USA), roun more >>
Hyundai Motorsport Deputy Team Director Julien Moncet on Hyundai teams performance
“Fabrizio Zaldivar’s WRC2 Junior podium at the Acropolis Rally was a great result for him on an incredibly successful weekend for Hyundai Motorsport in Greece. He showed great consistency and was rewarded with a career best finish. more >>
Audi - Coming racing up next weekeend 9-11 September 2022
    09–11/09 Lédenon (F), round 5, GT4 France 09–11/09 Brno (CZ), round 6, Eset Cup09–11/09 Nürburgring (D), round 5, Nürburgring Langstrecken-Serie09–11/09 Spa (B), round 6, DTM09–11/09 Spa (B), rou more >>
Coming up next weekend 25-28 August 2022 for Audi teams and drivers
  25–28/08 Buriram (THA), round 2, Thailand Super Series26–28/08 Virginia (USA), round 9, IMSA Michelin Pilot Challenge26–28/08 Assen (NL), round 4, GTC Race26–28/08 Assen (NL), round 5, Spezial Tourenwagen Trophy26–28/08 N&uu; more >>
Club racing victory in Great Britain
Paul Sheard Autosport achieved a debut success with the Audi RS 3 LMS gen II in British club racing. The squad from Cheshire in the northwest of England competed in the fifth round of the British Endurance Championship with the car they only acquired in June. Jonathan Beeson won his class by 9.5 seconds in the two-hour more >>
René Rast will drive for BMW M Motorsport in 2023
  - BMW M Motorsport and René Rast will be working together next season.- Andreas Roos: "René Rast is a versatile race driver and a fantastic addition to our driver line-up."- BMW M Motorsport offers René Rast a wide range of opportunities - details of the racing program will follow at a later date.  more >>
Koloc sisters join the likes of Lionel Messi and Felipe Massa as ambassadors for Peace and Sport
•    Monaco-based organization Peace and Sport has nominated Aliyyah and Yasmeen Koloc to join their newly created Junior Champions for Peace Club which aims to provide a platform for young athletes to promote peace values through their sport•    Aliyyah and Yasmeen Koloc to follow in the footsteps of more than 110 we more >>
BlackBook Motorsport Forum: "Turning the corner: Racing to a sustainable future"
"Turning the corner: Racing to a sustainable future" - London - August 17th The commitment to sustainable development is an imperative and essential action for all the organizations. In Motorsport industry too!  Lu more >>
Coming up next week for Audi
14–16/07 Arctic Circle Raceway (N), round 4, Racing NM14–17/07 Mugello (I), round 4, TCR Italy15–16/07 Lime Rock (USA), round 7, IMSA Michelin Pilot Challenge15–17/07 Suzuka (J), round 2, GT more >>
BMW M Trackdays: Test drives in the new BMW M4 GT4 at Hockenheim
Last weekend, BMW M Driving Experience hosted the next round of their BMW M Trackdays at the Hockenheimring (GER). The events take place several times a year, granting BMW M and BMW M Driving Experience customers the opportunity to drive some laps in BMW M Moto more >>
Absolute Racing take ELMS podium at Monza and Porsche makes strong start to Thailand Super Series
•    Absolute Racing score maiden ELMS podium at Monza•    Porsche Motorsport Asia Pacific Selected Driver Yifei Ye again shows excellent pace for COOL Racing•    Munkong and Tanart Sathienthirakul take GTM class victory for Mongkol Motorsports at Bangsaen Street Circuit more >>
Williams Driver Academy score triple pole at Silverstone
The Williams Driver Academy talent proved a triple threat today as Logan Sargeant, Zak O’Sullivan and Jamie Chadwick all took commanding Pole Positions at Silverstone Circuit in the FIA F2 Championship, FIA F3 Championship and W Series respectively. After setting the fas more >>
Fernando Alonso - Front row vibes
Fernando Alonso heads to Silverstone for his eighteenth visit at the historic British Grand Prix. After putting down a marker in Canada with his best qualifying performance since 2012, Fernando is eager to repeat that magical performance, as he looks to build on a third points finish in a row.     more >>
Esteban Ocon ahead Silverstone race - Nothing but points
Following a strong outing in Canada, Esteban Ocon is keen to add more points to his season tally as he looks to further cement his position in the top ten of the 2022 Drivers’ Championship. Having never finished outside of the points at Silverstone, Esteban will be looking to continue his strong form at the British Grand Prix this weekend.  more >>
BWT Alpine F1 - A stone’s throw away: Enstone to Silverstone
The team is preparing for its first of two home races in Silverstone this weekend, fresh from scoring back-to-back points with both cars across the last two races. Chief Technical Officer Pat Fry reflects on a bittersweet Canadian Grand Prix – which feat more >>
Alpine Academy pre Silverstone races notes and quotes
FIA Formula 2, FIA Formula 3, and W Series return to action this weekend at Silverstone as all four Alpine Academy drivers – Jack Doohan, Olli Caldwell, Victor Martins and Caio Collet - as well as Affiliate Driver, Abbi Pulling, and Alpine mentor Alice Powell gear up for racing on the Formula 1 British Grand Prix support bill. more >>
Betting on motorsports: what to watch out for!
Motorsport has a lengthy history, not only in Germany but also worldwide. Of course, Formula 1 is the uncontested champion.   But, there are many more highly intriguing and thrilling motorsport races, such as NASCAR for American racing lovers and MotoGP for more >>
Betting and automotive sports: These highlights are available in 2022
  Sport is murder, yet it is the season's highlight for fans. Automobile racing is especially popular, with fast-paced tours, breathtaking races, and more awaiting motorsport lovers.Even if German fans are sad that there will be no German more >>
ROOKIE Racing and TOM’S SPIRIT Announce Team Setups for Super Taikyu Series Fuji 24 Hours Race
ROOKIE Racing, Inc., TOM'S SPIRIT Co., Ltd., and TOYOTA GAZOO Racing have announced their team setups for the ENEOS Super Taikyu Series 2022 Powered by Hankook Round 2 NAPAC Fuji SUPER TEC 24 Hours Race (Fuji 24 Hours Race) to be held from June 3 to 5.For the Fuji 24 Hours Race, TOYOTA GAZOO Racing WRT team principal Jari-Matti Latvala, Japan Rally more >>
Pablo Sarrazin takes two strong points finish in Pau
KCMG Driver Development Project (KCMG-DDP) member Pablo Sarrazin put in an excellent performance in Round 2 of the 2022 French F4 championship at Pau to score his first points of the season. The tight Circuit de Pau-Ville is notoriously tricky to ove more >>
Hyundai Motorsport customer results round-up May 2022
•    On his first racing weekend with the BRC Hyundai N Squadra Corse-run Elantra N TCR Mikel Azcona scored WTCR victory in Race 2 of the weekend at Pau•    Hyundai Motorsport’s pair of entries swept the TCR class in the Nürburgring 24 Hours Qualifiers, with a pair of 1-2 finishes in the two three-hour race more >>
Team Redline Racing Makes Winning Start To New Porsche Carrera Cup GB Season
Team Redline Racing made a winning start to the 2022 Porsche Carrera Cup GB season at Donington Park this past weekend (April 23/24) as Adam Smalley and Matthew Graham scored a win apiece.Kicking off the 20th anniversary season for the fastest single-marque more >>


2001-2023 full copyright