Meritus Fact sheet

26.03.2009: MERITUS: ĎA Championship winning Malaysian BrandíManagement: Headed by Firhat Yuri Bin Dr. Dato Mokhzani Main Business: Providing advertising and promotional services, international Formula Motorsports

MERITUS:    ‘A Championship winning Malaysian Brand’

Management:    Headed by Firhat Yuri Bin Dr. Dato Mokhzani

Main Business:
    Providing advertising and promotional services, international Formula Motorsports race engineering services, driver tuition and career development. Proposed expansion into formula racecar design and manufacture in Malaysia, for regional use and export.

Formula: 
   1.    Formula BMW Pacific (six-time champion 2003,2004,2005,2006,2007,2008
    2.    Formula V6 Asia (two-time champion 2007,2008)
3.    GP2 Asia;  the only Asian team in the F1 development series

1. Formula BMW:    The international Formula BMW is the most successful junior series globally for the development of young drivers’ careers and the Malaysian brand MERITUS is the most successful team in this series.

2. Formula V6:
    FV6 is the next step on the Asian motorsport ladder offering professional race drivers 370bhp power cars loaded with all the latest technology. The series visits up to six Asian countries and has 8620 minutes screened to a potential 620million in 100 countries.

3. GP2 Asia:
    GP2 is a FOM (Formula One Management) owned championship.  Mr Bernie Ecclestone is the head of the management team and assisted with the MERITUS GP2 Asia team entry.  MERITUS are the only truly Asian team in the series and have impressed with their podium results.  GP2 Asia is filmed by FOM-TV and screened globally through the F1 distribution networks.  GP2 is the ‘F1 development championship’ and MERITUS’ sponsors have gained a cost effective exposure to Formula One. GP2 supports most of the F1 events including the Malaysian GP and three GP2 champions have been awarded coveted F1 drives including: Nico Rosberg (Williams), Lewis Hamilton (McLaren) and Timo Glock (Toyota).

MERITUS F1 Drivers:    MERITUS helped their Asian champions Narain Karthikeyan, Takuma Sato and Hopin Tung to achieve their F1 goals.

Malaysian Drivers
:    MERITUS’ 1st Asian title with Malaysian driver Ng Wai Leong in 2000
    MERITUS’ 2nd Asian title with Malaysian Jazeman Jaffar in 2007

MERITUS Winners:    MERITUS are the winner of 32 Asian motorsport titles (including F.BMW and FV6) since 1996.


MERITUS Staff: 
   MERITUS have 24 full time engineers/mechanics, half of whom are Malaysians.


MERITUS Drivers
:    MERITUS will have 12 cars (2xGP2, 7xBMW, 3xFormula V6) in the three series with three European and four Asian drivers currently contracted for the 2009 season.

Budget:
    Full budget for all teams is close to US$6 million

Meritus Media Coverage:
    Due to the team’s successes on the track, Meritus receives tremendous media coverage, the breakdown is as follows:
            1. TV (US$30-40 million per season)
                            2. Print (US$10 million per season)
                            3. Other electronic media (US$8                      
                million per season)

Superbrand Status:
    Meritus were last year awarded the prestigious Superbrand Status in Malaysia


- Agnes Carlier -

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26.03.2009 / MaP

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