Toyota Motor Europe’s sales increase by 2.5% in the first quarter of 2023 17.04.2023: Toyota Motor Europe sold 291,721 vehicles between January - March 2023 achieving a market share of 6.9% TME’s mix of electrified models increased to a record high of 72%, increasing +3.0% points year-on-year Toyota brand consolidated its

    Toyota Motor Europe sold 291,721 vehicles between January - March 2023 achieving a market share of 6.9%


    TME’s mix of electrified models increased to a record high of 72%, increasing +3.0% points year-on-year


    Toyota brand consolidated its position as 2nd place best-selling passenger car brand in Europe



Toyota Motor Europe’s(1) (TME) sales of 291,721 vehicles was the highest first quarter since 2008. Overall sales volume increased by +2.5%, driven by strong customer demand for Toyota and Lexus hybrid vehicles.




TME’s electrified sales increased by +4% year-on-year as its mix reached record highs of 72% in Europe, 76% in West Europe and 53% in East Europe. The Toyota brand remained the 2nd place best-selling passenger car brand in Europe with a 6.6% market share.




“    Our first quarter sales volume is the highest since 2008 with strong demand for our multi-technology  line-up of battery electric, fuel cell, plug-in hybrid and hybrid vehicles across the region. We have very strong order banks which are testament to the appeal of the Toyota and Lexus ranges combining great design, low emission powertrains and all round product quality.



Matt Harrison, Chief Operating Officer of Toyota Motor Europe„





Brands and model performance

Toyota sold 278,752 vehicles in Q1 2022, an increase of +3% year-on-year. The brand’s top sellers were Yaris Cross, Yaris, C-HR, Corolla and RAV4 accounting for 74% of total volume. Toyota’s overall electrified mix expanded by +5% year-on-year with 198,232 vehicles sold, representing a 71% share of the brand’s total sales.



Lexus sold 12,969 vehicles in the same period, increasing its overall electrified mix to 83% of total brand sales. The brand’s SUV line-up of RX,NX,UX,GX and LX  represented 85% of total sales.




Lexus is looking at a substantial sales increase in Europe in 2023, due to improving supply constraints and new product introductions including the new generation RX, which includes three different electrified powertrains, the RX 350h hybrid, RX 450h+ plug-in hybrid and the first ever RX 500h turbo hybrid. Customer deliveries have now started for another major introduction, the new RZ 450e, Lexus’ first battery electric vehicle on a dedicated platform.





TME highlights January- March 2023:

·       Total sales: 291,721 (+2.5% year-on-year)

·       Market share: 6.9% (- 0.7% points year-on-year)

·       Total electrified sales: 209,029 (+6.0% year-on-year)

·       Total electrified mix: West Europe: 76% - East Europe*: 53% - TTL: 72%






Toyota highlights January- March 2023:

·       Toyota sales: 278,752 (+3% year-on-year)

·       Top sellers: Yaris Cross (57,966); Yaris (41,940); C-HR (39,652); Corolla range (37,483); Aygo X (20,987); RAV4 (17,753);

·       Top electrified: Yaris Cross Hybrid (55,792); Toyota C-HR Hybrid (39,456); Yaris Hybrid (33,356); Corolla Hybrid (30,372); RAV4 Hybrid/Plug-in Hybrid (15,898)

·       Total electrified sales: 198,232 (+7% year-on-year)

·       Electrified mix: West Europe: 76%, East Europe*: 54% - TTL: 71%





Lexus highlights January- March 2022:

·       Total Lexus sales: 12,969 (-5% year-on-year)

·       Top sellers: NX (4,885); RX (2,854); UX (2,581)

·       Top electrified: UX Hybrid/EV (2,379); NX Hybrid/Plug-in Hybrid (4,700); RX Hybrid (1,984)

·       Total electrified sales: 10,797 (-3% year-on-year)

·       Electrified mix: West Europe: 99%, East Europe*:35% - TTL: 83%






Sales for January – March 2023 is listed below:




(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan).



*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.




Models listed in italics are produced locally at Toyota’s European manufacturing facilities.



Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 25,000 people and has invested over EUR 11 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey.



Today, there are approximately 16.5 million Toyota, GR and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries (EU, UK, EFTA countries + Russia, Israel, Turkey and other Eastern European countries). In 2022, TME sold 1,080,975 vehicles in Europe for a 6.4% market share. For more information, visit Facts & Figures (toyota.eu) and www.toyota-europe.com.



Toyota believes that when people are free to move, anything is possible. In the pursuit of "Mobility for All", Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”. In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 14 countries, and is growing its business-to-business sales of zero-emission fuel cell products and engineering support.



Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles.  




Paul Greaves- photos Toyota