Ultrafabrics Partners with Jaguar Land Rover to Define the Future of Sustainable Luxury with the New Range Rover models

Ultrafabrics Partners with Jaguar Land Rover to Define the Future of Sustainable Luxury with the New Range Rover models

28.10.2021: Ultrafabrics is pleased to announce the most recent chapter of its partnership with Jaguar Land Rover in the form of the revolutionary Range Rover, JLR's most ambitious luxury vehicle to date.


Ultrafabrics is pleased to announce the most recent chapter of its partnership with Jaguar Land Rover in the form of the revolutionary Range Rover, JLR's most ambitious luxury vehicle to date.




The elegant new Range Rover defines modern luxury, providing more refinement, customer choice and scope for personalisation than ever before.  For the first time, customers can specify a Range Rover with a sustainable, luxury animal-free (vegan) leather by choosing Ultrafabrics in both the standard and SV Intrepid models.



Perry Hodge, Vice President of Transportation, says of the partnership,
“We have been working closely with the Jaguar Land Rover design team's research and innovation team for almost eight years. In the new models, especially the Range Rover SV, Ultrafabrics has a much larger presence throughout the interior which is the result of our years-long commitment to bringing luxury and innovation to our customers.”



He adds,
“We are proud to bring their concept of modernity and their distinct subtle luxury to life. Ultrafabrics' materials offer the same tactile qualities as leather but are 30% lighter and thereby generate a quarter of the carbon dioxide emissions.”
 
 
With a soft haptic and technical aesthetic that embodies the brands mantra of ‘touch the future’, the Ultrafabrics' material, in Light Cloud with Cinder Grey, is applied in a future-forward duotone colourway of the SV Intrepid interior, redefining the sporting and dynamic nature of the vehicle. While the standard Range Rover includes Ultrafabrics in Ebony, offering the most progressive materiality choices to date.



Range Rover is the original luxury SUV and has led by example for 50 years, combining serene comfort and composure with all-conquering capability. The New Range Rover is the most desirable yet, mixing breathtaking modernity and aesthetic grace with technological sophistication and seamless connectivity.  Ultrafabrics is proud to be redefining the future alongside such an iconic automotive brand.
 




ABOUT ULTRAFABRICS


Ultrafabrics is a range of premium, animal-free materials that is reshaping the world of performance fabrics. Crafted in the company’s Japanese mill using a proprietary production process, its passion is the creation of unrivaled sensorial experiences.

 
Ultrafabrics’ continuous investment in innovation, research and development has resulted in a range of polyurethanes suitable for both indoor and outdoor use. The brand’s growing client list of luxury brands spans many industries, from residential and contract furniture, to upholstery for cars, yachts, airlines, and private jets.




- Patricia Gill - photos Ultrafabrics
    

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28.10.2021 / MaP

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