Vanarama sponsorship extension kicks-off new lease of life for the National League

Vanarama sponsorship extension kicks-off new lease of life for the National League

11.03.2021: Vanarama extends title sponsorship of the National League £4 million package is Vanarama’s biggest ever commercial deal

   Vanarama extends title sponsorship of the National League

    £4 million package is Vanarama’s biggest ever commercial deal

    Extension will see long-standing partnership continue until the 24/25 season

    Huge deal signals Vanarama’s confidence and the scale of its ambition

Leading vehicle leasing specialist Vanarama has signed a huge new deal to extend its longstanding and successful title sponsorship of the National League for a further three years.

This deal coincides with the recent launch of Vanarama’s new multi-million pound brand campaign which encourages its customers to find their new lease of life.

The new arrangement with the National League, worth up to £4 million, is the biggest commercial deal in Vanarama’s history and will breathe a new lease of life into the partnership until the end of the 24/25 season.

This extends the relationship between the brand and league to a full 11 years. The major investment will elevate the profile of the National League and give reassurance and consistency to clubs.

The deal also signals Vanarama’s steadfast commitment to the National League, its clubs and fans and the brand’s desire to support what it sees as the very heart and soul of the football community.

The Vanarama National League will also receive incredible exposure with increased live coverage on BT Sport over the next three years – allowing even more exposure for Vanarama’s vehicle leasing proposition which outstrips the tired and dated traditional car-buying process.

In recent years Vanarama has seen huge growth in personal car leasing customers and will use the partnership with the National League to highlight its industry leading e-commerce platform – – to football fans nationwide.

The opportunity for a football fan to lease their dream vehicle has never been easier. And, with the acceleration towards electric gathering pace, Vanarama will offer fans the chance to keep up with the pace of change with its ever-increasing electric vehicle range and free home charge points.

Since taking over title sponsorship of the National League in 2014 Vanarama has actively raised the profile of the league through innovative campaigns such as MANarama which helped raise over £200k for Prostate Cancer UK. That campaign won awards at both the BT Sports Industry Awards and the Football Business Awards.

More recently Vanarama gained widespread news coverage with its petition to lobby EA Sports to get the National League into the FIFA game. During the Covid pandemic Vanarama paid their sponsorship fee early and also set up a COVID support helpline for National League clubs if they wanted support applying for any of the Government financial schemes

Andy Alderson, Vanarama CEO, said:

“We’re delighted to continue our relationship with the National League. We have a great affinity for this level of football as it really helped us accelerate the growth of our commercial van leasing business back in 2014. Now in 2021 having just launched our new brand campaign we’re breathing a new lease of life into our sector.

As we undergo huge growth across our personal car leasing business, we wanted to show our commitment to do the same for grassroots football. The clubs and communities at this level have gone through very hard times, we hope that our investment will offer some stability and hope as we all work through the covid pandemic together.”

Brian Barwick OBE, National League Chairman, said:
“We are delighted to continue our title sponsorship with Vanarama and thank them for their steadfast support during the past twelve months. This enhanced arrangement will take our partnership up to eleven years.

That speaks volumes about the confidence we both have in each other. The National League has found a great organisation to work with and we are pleased Vanarama find the relationship to be equally rewarding. We all look forward to four more years growing our unique partnership.”

Vanarama also photos


11.03.2021 / MaP

More News

Kia Motors to “Accelerate The Good” Through Donations to High School Football Programs Impacted by the Pandemic
Woodrow Wilson High School in Camden, New Jersey to Receive a $50,000 Donation from Kia; Donations to Additional High Schools to be Announced    Campaign is an extension of Kia’s “Accelerate The Good” charitable initiatives which includes college scholarships, homeless youth assistance, and pandemic relief & more >>
Audi Football Summit: FC Bayern welcomes Olympique Marseille
Friendly match as dress rehearsal for the restart of the Champions League        Kick-off at FC Bayern Campus at 4 pm on Friday, July 31        Match forms the highlight and conclusion of the Audi Digital Summer Tour more >>
UEFA Foundation for Children Call for projects 2020
On July 1st 2020 the UEFA Foundation for Children launched its call for projects which seek to promote Children's fundamental rights across the world.This call for projects is aimed at any organisation that shares the values of th more >>
Young refugees meet EURO winner Papadopoulos for UEFA Foundation online chat
A groupe of young refugees from across the world joined Greece's UEFA Euro 2004 Champion and former refugee Dimitris Popadopoulos to talk about football and lot more besides - thanks to UEFA Foundation for Children Initiative to maqrk Saturday's World Refugee Day more >>
JEEP® and Juventus restart together
    The winning partnership between the Jeep® brand and Juventus is back on the pitch with the restart of Italian football    Since becoming the club’s Official Sponsor in 2012, Jeep and the Bianconeri (‘Black and Whites‘) have been on a journey of phenomenal success    This seas more >>
UEFA Foundation and The Arsenal Foundation helping children in Indonesia
The UEFA Foundation for Children, alongside The Arsenal Foundation and Save the Children are collaborating on a project that will benefit over 1,000 children in Jakarta and renovate seven football pitches. The UEFA Foundation for Children has teamed up with The Arsenal Foundation and Save the Children to improve the lives of children and in particu more >>
CUPRA launches an initiative to cheer on FC Barcelona in closed-door matches
    Barça fans can send pictures to support their team    The images will be projected on LED screens around the pitch during the home games once the competition returns to the Camp Nou    CUPRA global ambassador Marc ter Stegen encourages supporters to send their messages so that players can feel th more >>
UEFA and Real Madrid foundations support disadvantaged children across Europe
THE UEFA FOUNDATION FOR CHILDREN AND REAL MADRID FOUNDATION ARE USING SPORT AS AN EDUCATIONAL TOOL TO SUPPORT DISADVANTAGED CHILDREN IN EUROPEHaving access to sport is vital for any youngster. Aside from the obvious physical benefits, sport teaches children more >>
UEFA Foundation for Children promoting education for girls in Mumbai
The UEFA Foundation for Children, in partnership with the Oscar Foundation, is supporting activities to increase the number of children continuing their education in Mumbai.The number of children dropping out of education at the age of 14 is increasing across Mu more >>
UEFA Foundation for Children celebrates its fifth anniversary
Football is more than just a game; it is a vehicle for change and a source of hope and possibilities for all children. It can be used to develop important life skills such as communication, teamwork and respect, and provides opportunities to lead, excel and gain confidence. more >>
UEFA Foundation for Children provides Mexican youngsters with sports and educational activities
In partnership with the Fundación del Empresariado Chihuahuense, the UEFA Foundation for Children has been offering Mexican children in the state of Chihuahua access to afterschool activities in order to improve their physical and social well-being. Poverty and more >>
UEFA Foundation - Five years of bringing light to children’s lives
Five years have passed since UEFA set up the UEFA Foundation for Children allowing European football to take its social responsibility to support children across the world and defend their rights.Football is more than just a game, it is a vehi more >>
UEFA Foundation for Children -African Black’n Blue” developing children’s resilience through education and football
The African Black’n Blue project will run primarily in four sub-Saharan countries, with the involvement of Italy through its coordinating partner Inter Futura.AngolaThe country's population is growing more >>
UEFA Foundation for Children supports Common Goal COVID-19 Response Fund
Time for global action, solidarity and collaborationLess than 24 hours after the creation of the Common Goal COVID-19 Response Fund, the UEFA Foundation for Children decided to support the initiat more >>
Uefa postpones European Football Championship by one year
    The European Football Championship, which was to take place from 12 June to 12 July, was postponed until 2021. Due to the corona pandemic, the European Football Union (UEFA) will postpone the European Championship scheduled for this summer until next y more >>
UEFA Europa League Trophy Tour Driven by Kia’ Returns in 2020
#PassThemOn: European football fans donate their boots for young children in JordanKia Motors Corporation and UEFA have announced today that the UEFA Europa League Trophy Tour campaign will return for 2020, following a triumphant first season in 2019. From Feb more >>
UEFA League Trophy Tour – Driven by Kia schedule
    Frankfurt, Germany: 7 - 8 February    Barcelona, Spain: 21 February    Geneva Motor Show, Switzerland: 3 – 11 March #PassThemOn showcase    Rome, Italy: 13 – 14 March    Amsterdam, Netherlands: 27 – 28 March    Manchester, UK: 1 – 2 May& more >>
30th Mercedes-Benz JuniorCup dedicated to the promotion of young talent
Press conference in the Future Workshop for Vehicle Technology at the Sindelfingen plantThe 30th Mercedes‑Benz JuniorCup will take place on 4 and 5 January 2020. A wealth of football talent more >>
Sponsorship Deal Between easyMarkets and Real Betis – A Step Towards Growth
One of the well-reckoned forex brokers, easyMarkets and popular Spanish Football club, Real Betis have signed a three-year sponsorship deal. The Spanish football club, which announced a sponsorship deal with easyMarkets, said that for the coming three years, easyMarkets logo would be printed on the cl more >>
CUPRA and FC Barcelona join forces in a global alliance
    CUPRA and FC Barcelona enters into an innovative partnership for the next five seasons    Under the agreement, CUPRA becomes Barça’s Official Automotive and Mobility Partner    Both organisations will co-develop mobility projects and foster innovation at the Camp Nou more >>
Tottenham Hotspur wins the 2019 Audi Cup
140,000 spectators watch four top matches under the banner of the Four Rings        Tottenham beats FC Bayern on penalties, Real Madrid clinches third place         Electrified Allianz Arena thrills fans at closing ceremony more >>
Fiat to be alongside FIGC for another four years
The sponsorship agreement between FCA and FIGC has been renewed for another four years. Fiat will be Top Partner and Official Car of the Italian Football Team confirming a time-honoured partnership that reasserts common values capable of driving both Fiat and the Federation towards new future challenges more >>
Top international clubs play for the Audi Cup
FC Bayern, Real Madrid, Fenerbahçe Istanbul, and Tottenham Hotspur * on July 30 and 31 at the Allianz Arena         Tickets starting at €25 available now at This top-level enduranc more >>
DPPI Images Photo Of The Week #43 - Zidane is back
DPPI Images has been providing photographic coverage of major motorsport competitions for 53 years. Every weekend, our photographers travel to the world’s most prestigious circuits and rallies. From the thousands of shots they take, we ask each of them to select just one and tell the story behind it. Champions League 2002/03 - Stadio delle Alpi, more >>
José Mourinho talks UEFA Champions League on RT's "On the touchline"
In the first episode of his new RT program “On the touchline with José Mourinho”, the legendary football coach gave a breakdown of the biggest moments from last week’s Champions League matches.  Watch here more >>
Legendary Coach Jose Mourinho back on RT for 2019 UEFA Champions League play-offs
Beginning March 7, 2019 the legendary football coach Jose Mourinho is set to return to RT for special coverage of the 2019 UEFA Champions League. He will provide predictions and post-game analysis of the highly anticipated football tournament in his biweekly show “On the touchline with José Mourinho”. more >>
End of German Football Association partnership: Mercedes-Benz says Thank You
On 31 December 2018 the partnership between Mercedes-Benz and the German Football Association (DFB) comes to an end. In today's Germany – Netherlands international, the brand with the star is making its last appearance as the general sponsor of the DFB. As it bids farewell, Mercedes-Benz thanks its long-term partner for the trusting cooperation. more >>
Renault becomes the official automobile partner of Paris Saint-Germain
Paris Saint-Germain and Renault have today signed an official partnership, linking the two organizations for the next three seasons. Together, Paris Saint-Germain and Renault will develop large-scale, global advertising and promotional campaigns, more >>
Russland team training in the Stubai Valley for World Cup
Soccer - WM2018 - Russia - Trainingscamp - StubaiValley - Austria From 20 to 31 May 2018, the Russian national football team will be staying in the Stubai Valley for the second time in succession. One year after more >>
Atlético de Madrid wins Audi Cup 2017
Spanish top club beats Liverpool FC after penalty shoot out      SSC Napoli claims third place against FC Bayern München      123,000 spectators enjoy top class football and many goals more >>
Vorfreude auf Traumfinale beim Audi Cup
• FC Bayern München trifft Mittwochabend auf Real Madrid      • Tottenham Hotspur und AC Mailand spielen um Platz drei      • Allianz Arena ausverkauft, ZDF überträgt live more >>
YOKOHAMA steigt beim FC Chelsea als Sponsor ein
Trikot- und Stadion-Werbung für die nächsten fünf Jahre (von rechts): Chelsea-Manager Jose Mourinho, Chelsea-Kapitän John Terry, YOKOHAMA Rubber Chairman/ CEO Tadanobu Nagumo und YOKOHAMA Rubber Direktor/ Managing Corporate O more >>
Hyundai Motorsport kicks off celebration of Hyundai’s sponsorship of FIFA World Cup
•    Hyundai kicks off a busy summer with sponsorship of the FIFA World Cup and continuation of its debut season in FIA World Rally Championship•    Hyundai Motorsport shows its support for the FIFA World Cup with 24 nationalities at its Alzenau factory backing their favourite team•    The team’s W more >>
Neue Audi-Modelle für den Triple-Sieger FC Bayern München
Spieler und Offizielle des FC Bayern München erhalten neue Dienstautos   Übergabe mit allen Stars auf der Audi Piazza in Ingolstadt   Audi-Chef Rupert Stadler: „Freuen uns auf spannende Spiele“ more >>
Volkswagen ist Gastgeber beim Trainingslager des FC Bayern München in Katar
    Rekordmeister bereitet sich in der Aspire Academy auf die Rückrunde vor    Zwei Testspiele stehen auf dem Programm    Schalke 04 ist ebenfalls dort und kooperiert mit seinem AutomobilpartnerVolkswagen schickt den FC Bayern München in die Wüste. Europas größ more >>
Volkswagen ist ab sofort Exklusivpartner des Bundesliga-Aufsteigers SpVgg Greuther Fürth
    Präsenz bei Heimspielen wird ausgeweitet    Volkswagen unterstützt als Jugendpartner auch die Nachwuchsförderung des VereinsVolkswagen verstärkt die Zusammenarbeit mit der SpVgg Greuther Fürth. Europas größter Automobilhersteller schloss mit dem Bundesliga-Aufsteiger in die more >>
Volkswagen und Constantin Sport Marketing schließen umfangreiche Fußball-Kooperation
Volkswagen präsentiert „Doppelpass“ und Rubriken in „Bundesliga Aktuell“ auf SPORT1Die Marke Volkswagen engagiert sich ab der kommenden Bundesliga-Saison bei den Fußball-Formaten des TV-Senders SPORT1. Das haben Volkswagen und die Constantin Sport Marketing – Vermarkter von SPORT1 – heute bekanntgegeben. Der langf more >>
Zum 9. Mal Pfingst-Kick-off mit YOKOHAMA
Selbst U19-Teams aus Asien und Afrika kommen nach OstrachVom 26. bis 28. Mai 2012 jährt sich der legendäre U19-Pfingst-Cup im schwäbi more >>
Coupe du Monde FIFA 2014 : MATCH Hospitality AG désigne Suseia comme agent pour la vente
...du « 2014 FIFA World Cup Hospitality Programme » pour 15 paysMATCH Hospitality AG, le détenteur exclusif au niveau mondial des droits pour le FIFA Hospitality Programme, a choisi Suseia comme agent exclusif de more >>
2001-2022 copyright