DAYINSURE extends Wales Rally GB Title partnership

DAYINSURE extends Wales Rally GB Title partnership

13.01.2017: ...after successful first year • Leading short-term vehicle insurance company recommits

...after successful first year





•    Leading short-term vehicle insurance company recommits to high-profile event for 2017 and 2018



•    Positive feedback following toe-in-the-water exercise in mid and north Wales last year


•    Dayinsure Chairman extols event as ‘perfect promotional platform’ for its pioneering product





Following a successful toe-in-the-water exercise in 2016, Dayinsure is delighted to confirm that it has renewed its title partnership with Wales Rally GB – Britain’s round of the high-octane FIA World Rally Championship – for a further two years.



Dayinsure Wales Rally GB is the latest name of the International Rally of Great Britain, one of the jewels of the UK motor sport calendar, which was previously known as the RAC Rally and supported by such brands as Lombard and Network Q.



 Previous winners include some of the heroes of the sport, from Roger Clark and Ari Vatanen to Colin McRae, Richard Burns and current multiple world champion Sébastien Ogier.



The thrilling four-day event will take place from 26-29 October 2017, with the vast majority of the world-class competitive action staged in the legendary forests of mid and north Wales.



Established in 2005 and backed by industry giants Aviva and Allianz, Dayinsure is the UK’s premier provider of online, short-term vehicle insurance. It offers immediate short-term insurance cover for drivers of UK-registered cars and commercial vehicles.



This provides a growing number of customers with an easy way to add an additional driver to their vehicle or a cost-effective way of insuring themselves on another vehicle on a temporary basis.



Dayinsure’s high-profile title partnership has already enhanced the pioneering company’s reputation and visibility, with prominent exposure being generated through the rally’s far-reaching TV, media and online communications channels.



This was supported by strong on-event branding which included the popular ‘Dayinsure Donut’ at Cholmondeley Castle, around which all competitors had to complete a dramatic, tyre-smoking 360-degree spin during the stage.



“Partnering a world championship motor sport event was a totally new opportunity for Dayinsure, but the decision exceeded all of our expectations on many fronts – hence our enthusiasm to extend our involvement,” said Dennis Ryan, Dayinsure Founder and Chairman.



“The availability of temporary vehicle insurance remains something of a new concept for many in the UK, and this partnership with Wales Rally GB provides us with the perfect platform to promote not only the availability of such short-term cover but also its simplicity. We are now looking forward to two more years of Dayinsure Wales Rally GB.”



“We are absolutely delighted to continue this partnership with Dayinsure,” echoed Ben Taylor, Wales Rally GB Managing Director.



“An event of this stature deserves a meaningful title sponsor and we really enjoyed working with Dayinsure in 2016. This renewal underlines perfectly the business return of an association with the rally and is an important part of the commercial strategy for the event.



“To have a long-term agreement is the best possible way to start to the next two years of our contract with the Welsh Government, whose support has been instrumental in the event since 2000, and we look forward to developing this project even further.”






Tickets for the 2017 Dayinsure Wales Rally GB will go on sale in the spring, when this year’s competitive route is announced. Full information can be found on the official www.walesrallygb.com website and via the event’s social media channels.


- Russell Atkins - also photos

Permanent-URL: http://www.automobilsport.com/dayinsurance-extend-wales-gb-rally-partnership---159779.html

13.01.2017 / MaP

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